Archive for the ‘irishblogs’ Category

Online Marketing – The Art of being Subtle

Thursday, August 21st, 2008

When you start your car in the morning you know from the sound in the first few seconds whether there’s something wrong with it or not. When you’re driving it you can tell if something is wrong with a tyre by the feel from the car as it moves. These things are probably too subtle for someone that doesn’t drive your car. They’ll know the ways of their own car, not yours.

It’s being able to feel those subtle things that separates the amateur from the experienced person and it’s subtley that’s needed when you’re trying to market to people online, on social networks and everywhere else where the flocks are a a-flocking to these days. It comes as no surprise that the Web 2.0 consultants of last year, who previous to this were probably mobile web consultants and wap consultants are now telling companies how to market to the Facebook generation without getting the feel of them. They’re now rebranding themselves as social media consultants by the way though they’re fecked if they can actually explain it without using buzzwords.

Face your friends with beautifully clear skin
Photo owned by Uh … Bob (cc)

Chris Brogan is a great “brand”, he writes some great stuff but his latest blog post has led me to unsubscribe from him. In it he gives nine ways to promote your blog posts. 9 ways of pissing off people to varying degrees. Oldschool marketing at its very worst. Quantity not quality. Engagement does not mean harassing. It’s online chugging.

Automated Twitter posts when you create a new blog post, FriendFeed silo crapola, LinkedIn status changes advertising a new blog post etc. The one that’s truly insidious is where he says leave “constructive comments” on blog posts that are relevant to your own post and change your website address to be the one of your blog post.

find a recent blog post that has related information. (Now, this is different than what you MIGHT normally do, so pay attention). In the URL part of the sign-up form, put the link to your post, not your blog in general.

A slightly better version of what this joker has been trying. Most blogging platforms don’t have a field for “Blog Post you wish to pimp to readers of this blog” but they do have Website Address, how utterly rude and ignorant to use it to pimp a blog post.

It’s like this. If you have to go and track down blog posts that fit into the same bracket as your latest blog post then you shouldn’t be commenting on those posts should you? If you don’t happen across them or are already subbed to these blogs then you’re just a manual version of the blog spam robots out there. You leave comments on blogs to add to the conversation, not hijack it.

He also suggests “Stumbling” your own posts on Stumbleupon but points out this is rude so go off and stumble a few non-you blog posts and sites and then Stumble your own. Totally against the open philosophy of Stumbleupon and other services. Why not just say “in a conversation about yadda, only whore your business once in every ten sentences”. Sneaky social selling.

This advice is on a par with people that sell links from their blogs or write sham reviews for pay per post or linkbait 15 other bloggers in a post to get adulation or rewrite someone else’s work and tart it up as an ebook which you’ll only receive once you sign up to their newsletter. Big massive, super, extra bonus FAIL.

Cpatain Fail
Photo owned by pinguino (cc)

Quanity
These gobshites that are all about quantity.

There’s far too many snakeoil salespeople acting as social media consultants that haven’t one iota of how people interact online because they don’t do it themselves. What they do instead is come online, blog themselves up, leave comments going back to blog posts they’re written, tie their blog posts into Twitter and spam people they’ve added there, do the same on Facebook. They don’t interact or engage.

Online marketing does not = Finding New Online Gathering Places + Old Skool Marketing to them
There is no real interaction, there is no hanging around and experiencing the flow of a system. It’s the person that goes “Hi how are you? Great, now let’s talk about hamburgers, do you like hamburgers, well let me show you a new way of cooking them.” You’re a mark to them, you’re a target, you’re a mole that needs to be whacked over the head. They don’t care how you are, the question is just an in to your attention.

Rules and Balance
Then comes a backlash from this bad marketing and businesses think you can’t talk yourself up in these new spaces or self-promote. You can. But there’s a balance or rather an imbalance. People in these spaces act differently. Like every local bar has its own ways and etiquetteso do onlin audiences and like bar to bar it varies from online space to online space. People don’t mind you automating your blog posts in Twitter (well most don’t) once your account is not all about the blog posts and nothing else. You need a mixture. More interactions and less automations but you can have both. Even without automations, letting us know about every blog post you wrote isn’t very nice is it? If your blog is good, we’d be subbed already right?

Recently a company with a blog spammed bloggers via email about something that really was not relevant. The reaction was “but we’re bloggers too” and it wasn’t arrogance it was ignorance. Never was it thought “if we were good bloggers we wouldn’t need to send this by email, we’ve have stuck it on the blog which is well read (since we’re good bloggers) and it would have been picked up and redistributed from there.” While it can be good for discipline, boxes to tick can ruin the fun. Twitter check. Followers check. Arsekissing comments to build rapport and get followers back, check. Spammed followers about eBusiness newsletter, check.

It may seem like more work to start with but if you want to market online in 2008 either spend the time to learn the subtleties or hire crowds that do. Maybe ask those social media folks for links to their Facebook, Twitter, Blog etc and see how they’re using them.

Mulley’s Google Rapid submission tool

Thursday, August 21st, 2008

Big massive argy bargy on the e-business mailing list of late with the moderators shutting down discussion in the end. All around the new offering from Omniserve which offers a very cheap way (and I consider it good value for money) for a business to get a website designed and up online quite quickly and designed well for search engine indexing. So far so good.

Well. Apart from the claim that they have a rapid submission tool that will get you indexed by Google within minutes. Now that’s subtle. Well. It’s marketing. Old style. Read the smallprint. It’s not in the live Google index. Nor the results, it means Google will check out your website quickly.

Today Eoin Costello explained how this rapid submission tool works… he links to you from the company blog. Yes, it’s a blog link. Again for those down the back. This Rapid Submission Tool is a link from a blog. Google visits his blog every few minutes, it follows links he creates. Bam, your site is indexed but not in the index.

Isn’t Fluffy links from this blog doing the same thing? Google visits this site every few minutes too. Want to be indexed by Google within minutes? Sign up for the Fluffylinkulator now!

People were well entitled to query what this “tool” was about and whether this “technology” was credible but people on the eBusiness list got the bullshit answer (not from Eoin mind) that you see the Government make “talking Ireland down” when people give out about jobs, the housing market, broadband and everything else. It now appears that questioning means you are talking things down.

QVALDA Motofestival 2008
Photo owned by soosalu (cc)

Check out the Mulley Fluffy Google Rapid Submission Tool, mornings from 5-6am, only on your station, Mulley dot net

Fluffy Links – Thursday 21st August 2008

Thursday, August 21st, 2008

Paul Daniels? Paul effing Daniels? A crush on Paul effing Daniels!

Chris did his own Tuesday push, for Gamesenders. No reason why people can’t push services they like without adhering to the every second Tuesday idea.

Kenny Egan Facebook fan page.
Mary O’Rourke thinks she works like a..

New blog from Colin Cooney.

Guy in a wheelchair blogs businesses he can’t get access to. Mashup with Google maps and set it in Dublin, Cork et al? Chances are that a few of the subscribers to this blog will end up in a chair or will have some kind of mobility issues, my own chances with MS mean it could very well be me. Let’s be selfish and only consider this for ourselves, yeah?

And with that in mind:
Dublin are doing this:

In Dublin, citizens are being asked to participate in the city’s accessibility audit, aimed at identifying areas where access may be difficult for handicapped or disabled persons. Using the ICiING platform, citizens can take photos of problem spots with their mobile phones and send them in to the city authorities with a comment.

David Beckham, the musical. ka reist.

From the Mozilla folks, Ubiquity, a kind of command line for the web thingymajig.

Tom Nixon blogs about his agency’s work with the sex industry and why they voted to work with them and then a good bit later democratically voted not to work with them. Very open and honest. Refreshing.

Via Piaras – Maser at work:

A blog/feed reading list for Irish PR/Marketing people

Wednesday, August 20th, 2008

I know this is done by some PR folks in the UK, where they pre-populate Netvibes accounts with 20-30 feeds of blogs and sites about PR and Marketing so I wonder what would people recommend in an Irish context?

For Irish PR and Marketing people dipping their toes into reading blogs and feeds using a feedreader, what would be the 20 feeds you’d suggest that they read? Mixing it with local and international, business and fun?

Seth Godin would have to feature.

Locally and more onliney perhaps Piaras Kelly and Cybercom, Richard Hearne too, Paul Dervan and for a fresh and cranky (and so honest) take on the interpipes and all that, there’s Sabrina Dent.

From the UK check out Simon Collister, Drew B and Will McInnes.

He probably blogs too much but Jeremiah Owyang is full of social media/webby goodness.

Irish Business Blogger wise you can have:
Keith Bohanna
Pat Phelan
Murphy’s Ice Cream
Beaut.ie
Worldwide Cycles

A much longer list of Irish Business Bloggers.

Who would you recommend on a list of 20? Different lists for different industries? Even for businesses big or small I’d make it mandatory to have off-topic fun blogs in there too. Afterall we’re all meant to be a little more social these days and differing perspectives are important.

Fluffy Links – Wednesday 20th August 2008

Wednesday, August 20th, 2008

Back to school money saving tips.

Great photo from Katherine.

New blog: Thomas Geraghty
Stunned has the list of damaged art from IMMA. This is terrible.

Via Piaras, new academic blog from Stephen Kinsella.

I see Blacknight are diversifying.

Leaving Cert student? Have a look at Zulu Notes.

Google results without Google owned properties showing up.

Hysteria time as the Italians welcome the army to deal with gypsies.

Fire up the Bullit theme tune.

She broke the glass.

Reviews of iTunes Appstore apps.

Alexia already blogged about Fine Tuna and it gets my vote too. Another beautiful web app from SpoiltChild.

New blog. Haulbowline Opinon.

For Tommy: The pancake song (it’s a bit naff really)

Tut tut tut

Tuesday, August 19th, 2008

Around the corner from my house there’s a quaint little village going on with two pubs, a bank, a butchers, a coal merchants and a post office. There’s a busy road cutting through the middle of the village though. At the back of the Post Office is the Lavanagh Centre. A school for kids who are disabled. They do great work in that school/centre. Our little village has been made a little bit accessible for the high proportion of the students that have canes, crutches and electric wheelchairs and so all the steps have slopes to them etc and we have a pedestrian crossing.

And then we have these gobshites park across the pedestrian crossing, the only safe part of the little village of Ballintemple where people can cross to the bank, butcher, pub and bus stop.

Money before accessibility

Many of the patrons of the Lavanagh centre get the bus into the City Centre and the only safe way to do that is via the pedestrian crossing these morons blocked. You can’t see it in the pic but the van is parked on to the sideroad too so someone has to step or drive on to the sideroad, drive around the front of the van and blindly walk or drive on to the main Blackrock Road and then move about six feet and then go straight across to get to the ramp at the other side.

But then these mutts wear uniforms and think they’re rent-a-cops so that’s more important, right?

National Chugger Terror Day

Tuesday, August 19th, 2008

We could have one I suppose. It happens less in Cork but holy fuck they’re everywhere in Dublin. I’ve noticed now that the slimey fuckers are doing the handshake thing to stop you. Clever trick. Mostly used by those African ladies in Gran Canaria to get hold of your hand so they can clamp a “friendship” bracelet on to your wrist and then demand a few quid off you for accepting their bracelet.

I mostly am polite and say “No thank you” but some of them are kind of aggressive. The chuggers I mean. I wonder what could be done to teach these people some manners?

So, how do you wreck a chugger’s day?

  • Give them time and not abuse?
  • Keep them talking for as long as possible so they don’t bother anyone else? Give them the wrong bank details?
  • Have multiple people over the day give them the same bank details so the bank will get iffy with them?
  • Follow them home and wait til they come out of their home and then get all pushy and aggressive with them trying to get their bank details? (In Michael Moore’s TV Nation show he started ringing the home number of the owner of a telesales company trying to tell him about the TV Nation show and he also set 10 car alarms off at 6am outside the house of a car alarm company CEO)

houston zoo
Photo owned by sirtrentalot (cc)

Two Fat Blokes and a Micra

Tuesday, August 19th, 2008

Darren Kenna and Darragh Collins, are going on a tour of Ireland around the 32 counties in aid of the Irish Cancer Society and the Irish Hospice Foundation.

Blurb:

This trip will involve us visting all 33 county towns(2 in Tipperary) and stopping to have a photograph taken at the town’s most famous monument/building.

This epic journey will take us 2 1/2 days, starting on Wednesday 27th of August from Naas, at 7am, and returning to Dublin on the 29th at approx 12pm, so do come out and try to support us in your local towns.

For further information on routes and times please see:

Facebook group. Bebo Page.

We will be updating these with pictures and updates as we are on the road.

The Odyssey is a journey of 1300miles, and for comic value we are travelling in a 1994 3 door Nissan Micra, the picture says it all!!

All costs for this expedition are being paid for by ourselves, so any contributions made will all go to charity. We are hoping to raise €1200, and split it between the charities, so any sponsorship at all would be much apprecited.

Super Micra Bonus Party

Well done to the lads and a great idea. I hope they get a good bit of attention and raise more than their target. I have a lot of time for hopices in this country. I’ll get you a few pints if I’m around Cork too on those dates (see below). So, I wonder will any companies sponsor them? Loads of different opportunities there.

WEDNESDAY 27TH OF AUGUST 2008
Naas: 07:00
Carlow: 07:50-08:05
Kilkenny: 08:40-08:55
Portlaoise: 09:45:10:00
Nenagh: 11:10-11:25
Tullamore: 12:35-12:50
Mullingar: 13:25-13:40
Navan: 14:25-14:40
Dundalk: 15:25-15:40
Monaghan: 16:30-16:45
Armagh: 17:10-17:25
Downpatrick: 18:50-19:05
Antrim: 20:10-20:25
Derry: 21:50-22:05
Lifford: 22:30-bed

THURSDAY 28TH OF AUGUST 2008
Omagh: 07:00
Enniskillen: 07:40-07:55
Cavan: 08:45-09:00
Longford: 09:55-10:10
Roscommon: 10:40-10:55
Carrick-on-Shannon: 11:45-12:00
Sligo: 12:50-13:05
Castlebar: 14:25-14:40
Galway: 15:55-16:10
Ennis: 17:20-17:35
Limerick: 18:15-18:30
Tralee: 20:05-20:20
Cork: 22:10-bed

FRIDAY 29TH OF AUGUST 2008
Clonmel: 07:30
Waterford: 08:20-08:35
Wexford: 09:35-09:50
Wicklow: 11:20-11:35
Dublin: 12:35-PARTY!!!

Fluffy Links – Tuesday August 19th 2008

Tuesday, August 19th, 2008

Why I call Web Awards sponsors “Angel Sponsors“. None of the sponsors sit back and watch, they take an active roll in the Awards and muck in both in terms of promoting it and also in organising it. 16 sponsorship slots left.

Noel thinks Jed Bartlett Bill Richardson might be Obama’s Veep. Five time Nobel Prize nominee!

Ultimate list of Web events in Ireland.

The Crystal for the National Irish Food Awards looks nice.

New blog, site. Paddy Brown.

Rick O’Shea porn. Holy cow.

Amazing photo of the Guinness Storehouse Gravity Bar.

Want some Sugar Daddy? Fringlish.

Great idea. Y-Combinator is open sourcing angel funding legal docs. Could this be done in Ireland? People contribute money to a kitty that gets standard NDAs for Ireland done, standard angel funding legal docs etc?

Simon riffs on the Berocca Blogger reachout campaign thingy and what could have been improved.

Forrester are now doing Social Media Awards.

Another great interview with David Simon from The Wire.

Via You Ain’t No Picasso

Jamie Lidell: “Hurricane”

Staying on weather, tornado versus a bus in Poland.

Brian McFadden: 4 males and one not male in Westlife

Monday, August 18th, 2008

‘Saying pink is a form of red is the same as saying homosexual is a form of male.’

As said by Brian McFadden.

He made a lot of money from females and not males through the years. He worked with more than one for a while too. Nice bloke that Brian. The fat talentless cunt.