Of late I’ve seen a few people complain about lack of coverage of X or Y by “the media”. Complaints on Twitter. So that means those complaining have access to the Internet, have an email address and can type.
They may have or have not heard of Wordpress, Blogspot or Tumblr. All web services that allow you to create your own content. I KNOW RIGHT?
Your city left out of great places to start a business? fDIY so.
Why didn’t the paper call out some some stupid racist prick? fDIY so.
You can do a better recipe than that food blogger? fDIY so.
That cool band isn’t getting any attention? fDIY so.
This is 2014, we have easy access to services that allow us to create content on any connected device. We have social media accounts where we can share the content that we can easily create. There is a crucial need for media, yes, but they’re being hammered left, right and centre by internal factors and market factors.
Yeah you could be an unknown blog with sfa visitors but Google will find your content. Even if you only ever write one blog post, you will be found. And maybe that’s all you need to do, just a single blog post. Your ideas of lack of coverage on your bugbear might not be unique so that means people are probably Googling about it so you’ll get traffic from interested parties.
And maybe if you fucking Do It Yourself, the media that forgot/ignored what you now highlight might decide this is worth some attention now. Whether they give you attribution or not, your topic is getting coverage. Job done.
The Irish Times has a higher percentage of ABC1 readers than any other Irish daily newspaper.
66% of Irish Times readers read no other paid-for Irish daily newspaper.
62% of regular visitors to irishtimes.com are ABC1.
Maybe you pay for your TV licence but you are still the product when you listen to RTÉ Radio. Rate card with demographic breakdowns.
If there’s advertising then people are the products too. What about music festivals? You pay a chunk of money for a weekend pass and the festival organisers charge brands to have stands at the event because hungry, thirsty and fun seeking people will be at the festival. And they are of age ranges 21-27 mostly and 45% female and 55% male etc.
So maybe you are the product if it’s free OR of value but has advertising.
Well… If you buy an iPhone, are you also “the product”? There’s no advertising on your phone but there is commerce around you and your phone. Apple use the fact that hundreds of millions of people use iOS devices to do deals with media companies and to encourage developers to make apps that they can sell to the iPhone users. And Apple gets a 30% cut of those transactions. They do deals with telecoms carriers to sell the phone on their networks using data showing how much an iPhone user spends on average over a contract.
If you have money or even just attention that can be extracted by another party, you’re the product. We have always been the product. If you’re reading this, are you the product?
Content is coming back again, thankfully. When social media came out first we fiddled with the mechanics of it. Then as always, there was a huge advantage to being early adopters of it but now as it settles down and reaches saturation, the idea of good content (even in a status update) is coming back into play. The same thing happened with Google Ads. So easy when it first began but as more used it you had to be creative, cunning and change-receptive.
1. Simplicity: Use Small Words
2. Brevity: Use Short Sentences
3. Credibility is As Important As Philosophy
4. Consistency Matters
5. Novelty: Offer Something New
6. Sound and Texture Matter
7. Speak Aspirationally
9. Ask a Question
10. Provide Context and Explain Relevance
Karl’s stats from Broadsheet show that Facebook and Twitter are a big pusher for their content so that might be an inkling as to where your traffic sources come from.
BUT, lots has changed with Facebook of late and it’s harder and harder for your fanbase to actually see your content due to Facebook Edgerank so be very very aware of the possible dwindling returns with Facebook. It also makes me wonder whether Edgerank is the new SEO and you will need experts to basically manipulate your Edgerank in order for you to be seen inside in Facebook without paying each time. And in a way this is full-circle in Internet Marketing. Paid advertising and SEO, paid updates or organic updates…
We also have this idea of tiny information. Apps like Circa and Potluck give you a small amount of news in short articles instead of bombarding you with content all day.
So the world or a tiny subset of the world that has the time to be interested in things about robots, had multiple double takes when Google bought Boston Dynamics, the military robot maker. It turns out that Google has been very busy buying robotics companies, not just Boston Dynamics.
Google has always been about using algorithms to replace humans or at least automating tasks. via Forbes:
A little more specifically, the New York Times has noted, Page has “argued that technology should be deployed wherever possible to free humans from drudgery and repetitive tasks.”
What work do humans in Google do right now? What cerebral and physical tasks can be replaced?
All these books published and printed and not a single digital copy. Libraries of books that could be scanned in and shared with humanity. Of what Google scans in, they need operators of scanning machines since books are not uniform in size and texture. You can spot hands in some of the scans like this blog talks about.
Data Centre Work
While Google data centres are mostly about servers and don’t need humans, they still need humans and humans need to be catered for in data centres. Google data centres run hot, higher temperatures mean less money and energy spent on cooling. Google data centres are efficient enough and they have staff in shorts and t-shirts in there because they run warm. Humans are probably a bottle-neck in custom made data centres.
Aisles are made for humans to fit in so they can swap out failing equipment. Bottle neck. Google spent $1.9 billion buying the old New York Port Authority which just happens to be a location for the best fibre connections in America. Kevin Slavin in his TED talk about algorithms talked about Skyscrapers in New York being gutted to house data centres. Imagine how inefficient one of these would be because of the shape and because of catering for humans. If Google made skyscraper data centres like Japanese automated car parks though:
Fires need oxygen to keep going, as do humans. Eliminating oxygen in data centres is a good way to stop fires spreading but you can’t have humans then. Robots are cool though, right? One wonders can you have oxygen free data centres?
Mapping and live traffic reports
Obvious section this. Mapping seems obvious since Google already has cars and trikes going around the place (and even people with backpacks). Google already does driverless cars. So drones. And low and behold the FAA now are allowing trials of pilotless drones. No more traffic helicopters thanks to Google traffic drones. Helicopter pilots are very expensive and not that common, many are ex-military because you need so many thousands of flying hours to fly commercial.
Google needs data centres all around the world. As developing countries boot up and become more web connected, more data centres will need to be deployed. Remember the idea of Google dropping shipping containers that were data centres to spots that needed them?
As the wildest and most far flung parts of the world become flattened and connected, they’ll need data centres. They’ll also need infrastructure for those data centres. Why not use drones, driverless vehicles and robots to build them out and to connect them? On that, reliability is important too so having drones guard your electricity supply and repair it is also important. Humans do this today:
Don’t forget underwater cable repair too!
Remember that Google is now a hardware company as well. They own Motorola and all the hardware parts of that. They seem to be making a loss year after year with it but making the hardware section more efficient with robots could be something good. If they were to take their expertise at making processes more efficient then their hardware factories and partner factories could in theory pump out high quality smartphones like the Moto X and newer versions of Google Glass that don’t cost over €1500 a pair.
RobotDroid – What if
Despite working on mobile possibly longer than Apple, Google were way behind with their mobile initiative and are still playing catch up with Apple on this. The idea of making an operating system open source (to a degree) and free to use has made Android the number one Internet operating system out there and more Android phones than Apple phones are being sold. Apple phones still seem to be used more and for higher value purposes.
So maybe this time when robots and drones will eventually become mainstream, Google wants to be out the gap first and have the momentum and be the main platform for building robots on? All those robots and drones with sensors that feed into Google services. All that information. Apple are always good at coming into a market late and taking the higher end of said market and then going lower into it but Apple may not be the dominant force in the robot world, they’re still a consumer company. Probably going to be a while before consumers use robots.
This is a Google robot:
Maybe too far
Airdrops of 3d printers for what, I don’t know. News robots in war zones. instructional robots. Google Robot Dog Tracks. Remember too that Google has often given away IP and knowledge if it makes the world more efficient which helps Google be more efficient. They bought Urchin, turned it into Google Analytics and gave it away for free. So there could be something in that too.
Lastly, Robots are just fucking cool, Google can afford to play with expensive but fun things.
Outing fake quotes and then using it as a hook for your college that prides itself on studying original sources.
Who goes to work to have fun? Nice counter to the brogramming, Movembering, “serious fun” workplaces that seem to actually use fun as a more sinister form of control and use “fun” to mask other issues. Hard to make a harassment complaint when you take part in the “fun” events and those remarks about your small breasts were just in the heat of “fun”.
And on the topic of HR and issues. Netflix and HR, some interesting thoughts. And a nice dig at startups that are far too casual.
The best thing you can do for employees—a perk better than foosball or free sushi—is hire only “A” players to work alongside them. Excellent colleagues trump everything else.
The end of a year and the start of a new one is the most common time to think about changing job or starting your own company. I’ve written a lot about working for myself and taken shots (some cheap) at various industries through the years. Mostly when I write blog posts I write them for myself. Not for traffic, not to get links back but as a mechanism to put into words the various thoughts and imagery that are swirling around in my brain. Writing for me makes me understand my thinking on various topics, makes me understand myself.
I’m sure at this stage many of these are wrong but here are some posts from me on my thoughts on business and tech through the years. My favourite on this topic is the first one:
And? You can always go back to living in mediocrity.
The whole thing is worth a few reads. Well done to Patricia McGovern, Eoin O’Dell and Steve Hedley for writing something readable by practitioners and the general public too. Irish copyright Law hasn’t moved with the times but this report moves it into the 21st century and will ensure it is a little bit future proofed.
Lots of good recommendations but the main ones for me are:
Linking is ok.
Photos: Nicking and modifying them (including Metadata) is bad
DRM: DRM is fine but shitty DRM is not fine and a user has a right to not be hampered
Marshalling should be allowed to some degree.
Orphaned Works are being recognised.
Fair Use will come to pass.
Data mining is fine too.
Recognition of the multiple media devices every person/family has.
Interconnectedness by linking is at the very heart of the internet. However, links simply convey that something exists; but they do not, by themselves, publish, reproduce or communicate its content.
The group recommends that it should not be an infringement of copyright to reproduce a very small snippet of the linked work reasonably adjacent to the link. Snippet = no more than either 160 characters or 2.5% of the work, subject to a cap of 40 words.
However if you link to something that infringes copyright and you do this knowingly then you can be seen as an infringer. Exceptions for education will already apply and here too for news/media types who are doing reporting and point out bad behaviour.
If a news site wishes to expose sites that stream pirated films or music, it would be unworkable if it could not say where those sites are, and the “public interest exception” would allow the news site to do so without fear of infringing
(My reading of this is as a news org you can basically make yourself a directory of pirate movies/software?)
More protection for photographers. Encouragement of using metadata and someone that messed with the metadata is seen as an infringer.
we recommend not only that copyright protection be extended to metadata, but also that its removal should amount to an infringement of copyright
They have nothing against DRM however if it’s shitty DRM, they are forgiving of someone that breaks it to be able to do what they have a right to do with it (Listen on other devices, different device etc.)
we also recommend that users should have an effective remedy where the technological protection measures prevent a user from performing an exception permitted by the legislation
When you don’t know who owns a work and you want to repurpose it or remix it or use swathes of it. Up to now you had to find the person who owned the rights, if you didn’t then you had to hold off doing anything. Limbo. Instead now:
Any person seeking to make use of an orphan work, where the rightsowner genuinely cannot be identified or located, will have to seek a licence from the Agency subject to a fee to be paid to the Agency to be paid on to any rightsowner who is subsequently identified or located.
Marshalling is: indexing, syndication, aggregation, and curation of online content. For me this covers sites that aggregate news or basically rewrite copy from news sites like the Irish Times/Indo. You can in essence now reproduce 160 characters or 40 or words less. This may spell some trouble for some organisations.
Caricature, Parody, Pastiche, and Satire
All allowed. Game on.
Data Mining is go.
very significant social benefits stand to be gained from content-mining, and in particular to be gained from a copyright exemption in favour of content-mining for non-commercial research.
I like this :
On the advantages and disadvantages of fair use, there was a great deal of anecdote, but not much by way of determinative evidence.
This piece on Marissa Mayer is a love-bomb with criticism lobbed in at the end for “balance”. I did like this bit on why she took a job from Google:
“The turning point for me,” she says, “was realizing that I would learn more at Google, trying to build a company, regardless of whether we failed or succeeded, than I would at any of the other companies I had offers from.”
I never really understood the psychology of deciding you want to start a company before you understand what you want to do
Too many want to be in a startup and work on some half-arsed and not-remotely-considered idea instead of letting it distill in their heads, figure out how they are going to make it and then build something around this structure. Some great insights from Zuckerberg and it really seemed they had insane focus even from day one.
I got a press release from Forest Éireann (they represent smokers) about the latest study on plain packaging and them debunking it.
The study provides no credible evidence to suggest that plain packaging will reduce youth smoking rates or have an impact on adult consumption.
At the end of the release was this:
Forest Éireann is funded by Forest UK which receives donations from tobacco companies in Britain and Ireland. We do NOT represent the tobacco industry. We have a completely independent set of goals that are centred around the right to smoke a legal product without undue harrassment or discrimination.
So when I did a Google News search for the “credible evidence” line…