Archive for December, 2019

Songs are getting shorter because of the Spotify payment algorithm

Tuesday, December 31st, 2019

Using the algorithm to make more money. via Quartz

Payments from music streaming services like Spotify and Apple Music made up 75% all US music revenues in 2018 … Streaming services pay music rights holders per play … Every song gets paid the same. Kanye West’s 2010 five-minute opus “All Of the Lights” gets the same payment as West’s two-minute long 2018 hit “I Love it”.

The amount of filler or interludes on some albums is crazy. But yeah if they are paying per song played and the money is shite, then why not have an album with 20 tracks instead of 10 and get paid double per album play?

Gaming Netflix’s recommendation engine

Monday, December 30th, 2019

via Hollywood Reporter

Norwegian Viking Comedy but done with 2018 dialog. It’s good too.
Netflix not really into spending money on marketing for acquisitions, how do you make it a hit?

The key to landing on Netflix’s radar, he knew, would be to hack its recommendation engine: get enough people interested in the show early. Then, hopefully, Netflix’s mysterious algorithm would do its thing.

with additional pushes in Minnesota, Wisconsin and South Dakota, three states with large ethnic Norwegian populations.

Marketed the show to specific groups of people on Facebook ahead of the launch. Tested which ads worked. Spent $15k on the ads. Built momentum. It worked.

Netflix now wanted it to be an original and invested in pushing it. Kind of like force multiplication.

I’m reminded of a movie Danny Devito directed and was in called The Ratings Game where they rigged TV ratings to create hit TV shows.