Paywall removed, moving to IrishTimes.com, Ireland.com to become a portal.
Via Eoin and a really shitty press release comes news that the Irish Times are going online and are moving domain for the freeness to IrishTimes.com and keeping Ireland.com for premium stuff. The last bit is a little stupid really. All those links with “Irish Times” are now going to Ireland.com which is going to become a “portal” on all things Ireland. Great…
The Irish Times will publish on the web under its own title online from Monday morning with the launch of a new site, www.irishtimes.com. The site will be free to access by readers.
The move to irishtimes.com is designed to make the newspaper the dominant media website in Ireland in the 21st century. The change from a subscription model to a free newspaper on irishtimes.com is a further instalment in the biggest editorial development programme in the history of the newspaper embarked upon last February with the redesign and modernisation of The Irish Times and the launch of new supplements.
The new ireland.com will combine relevant content across a range of channels, local services and search functionality in a manner that has not been seen in Ireland before. The new site is aimed at Irish internet users or people elsewhere with an interest in Ireland and all things Irish.
Here’s what I predicted at the start of the year, so more to do:
The Irish Times will open up
While some wonâ€™t want to see the paymodel go away after defending it for years, the paywalls at the Irish Times will fall away and traffic will go up and up, making this quality paper rightly go up in rankings for all things Ireland. The Irish Times will internally consider buying Beaut.ie or asking Kieran Murphy from IceCreamIreland to do a weekly piece for their food and lifestyle blog. Nothing might happen though.
I’m hearing I’m going to be wrong on the blogs. They’re still greatly disliked in there.
Anyway, overall fantastic news, lets see how these stats look in two months.