Found some old articles I wrote for the Sunday Tribune and ENN.
This is one about the iPhone before it came out and whether it will decide telecoms standards and destroy the competition.
So far just Steve Jobs from Apple and material girl Madonna have Apple iPhones but that still hasn’t stopped people from deciding that the iPhone is better than their own phone. The iPod generation has a lot of faith in the Apple brand. Apple has yet to disclose what wireless broadband option will be in the European release of the iPhone in November. Could a brand alone decide whether WiMax, Wifi or 3G is going to be the most popular wireless technology in the next few years?
In a survey done recently by Strategy Analytics, 90% of mobile phone owners said that the Apple iPhone was superior to their current handset. While the iPhone does appear to have some superior aspects such as a large display, a built-in iPod and a touch-screen interface, the startling thing about the survey was that nobody surveyed had actually used the iPhone but just watched a video about it. Apple predicts they’ll see 10 million iPhones by the end of 2008. Nokia, Motorola and Sony Ericsson were already worried about the iPhone but this survey has probably helped give more of them sleepless nights. Phone manufacturers shouldn’t be the only ones to be worried. Billions of euros have been invested in Wifi, WiMax and 3G broadband which are all types of wireless broadband and if Apple becomes the most popular phone manufacturer it will mean they could call the shots on wireless broadband in Europe and delegate the other two technologies to the could-have-been section in the history books.
In America, Apple has signed an exclusive deal with AT&T to be the mobile provider for the iPhone. The wireless options for the iPhone are WiFi and EDGE wireless broadband. EDGE is also known as 2.75G network technology, an inferior version of the 3G broadband that is on offer in Europe. For the launch of the European iPhone, Apple is keeping their cards very close to their chest on what wireless technology they’ll use. Europe’s biggest mobile phone networks have been courting Apple to get an exclusive deal with them for the iPhone. Vodafone, 3, O2 owner Telefonica and many others are all jumping up and down shouting “pick me”. While 3G technology is the most popular form of wireless broadband in Europe, WiMax technology is also being used in some locations in Europe. WiMax also has considerable backing from Motorola, Intel and Clearwire.
3G has been available in Ireland now for a few years and consumers are set to benefit from a looming price war between o2, Vodafone and 3 after 3 dropped the monthly cost of their mobile broadband service to €19.99 a month. WiMax still hasn’t taken off here though Irish Broadband and eircom have been trialing it of late. eircom also have a 3G licence which they recently acquired so their options are open. Digiweb have also been talking about using yet another technology to offer mobile broadband. If the Deus ex Machina that is the iPhone impacts on the telecoms market the way the iPod forced massive changes in the music industry then fortunes could be won or lost on the whim of Apple.
A few decades ago, a format war occurred between betamax and VHS and betamax ended up losing despite it being a superior format. Once again we could have a war of technologies where it is not about which is the best technology but about the power of a brand, the twist this time is that the brand that decides the fate of these technologies is a total outsider. While Apple must be a waking nightmare to everyone in telecoms, have you heard that Google is building a phone…