By not being a customer you’re an idiot says new Komplett advertising campaign:
(Begin the photoshopping)
I’m not sure how such a campaign will go over in Ireland. By using emotional blackmail to push people into shopping with you, you can quite easily turn them against you. This has to be the stupidest advertising I’ve seen in Ireland in a while. Let’s hope these ads don’t encourage additional name-calling between people.
What it also suggests is if we somehow use that thing called logic is that unless you’ve always been shopping with Komplett then you too are an idiot but Komplett want your money anyway. Now that’s respect for the customer right there. I used to recommend Komplett.ie to lots of friends and associates. That stops today.
This is their press release on the matter:
“You’re Not An Idiot, Right?”, Komplett Asks Consumers
· Komplett is asking consumers across the country if they are really silly enough to be forking out massive amounts of money over the odds to retail stores this Christmas
· Flagship campaign rolled out across the country on billboards, in newspapers and magazines to point out the massive savings to be made purchasing online versus in the high street
· Challenging campaign with the slogan “You’re Not An Idiot… Right?” to drive the Komplett brand home and pick up market share from the rip-off-retailers
Update: Via an email from their country manager:
Of course a campaign like this is supposed to generate some interest – we’re a much smaller player, relatively, and have to make noise in a smart manner. I think that once people get past being called an idiot, they’ll take home the message that they could be saving themselves a lot of money by purchasing online.
… I’m just glad it’s garnering a response at all