National TV was the most trusted news source overall (trusted by 82%, with 16% not trusting it) – followed by national/regional newspapers (75% vs 19%), local newspapers (69% vs 23%), public radio (67% vs 18%), and international satellite TV (56% vs 19%). Internet blogs were the least trusted source (25% vs 23%) â€“ with one in two unable to say whether they trusted them.
TV was also seen as the most ‘important’ news source (56%) followed by Newspapers (21%), internet (9%) and radio (9%).
I think this is more reason still to see blogs as supplementing, rather than supplanting, established media.
I’d agree with Richard on this. I think some get too excited that us bloggers will take down O’Reilly Corp and Thomas Crosbie Media. Not a chance. However I’m quite upbeat about these figures and I said as much in the comments on Richard’s post. Blogging is just a baby at the moment especially when you compare it to the age of the printing press. 50% of people couldn’t give an opinion on blogs with 25% saying they’d trust them and 23% saying they’d mistrust them. The same level of mistrust they have with local papers. They mistrust public radio and satellite TV more! That’s fairly interesting.
More importantly though to me, I think everyone should have a healthy level of mistrust of all news sources so that they’d check more than one source and on perspective on the news. This to me would make the news more fair and balanced. Also if blogging has a long way to catch up to be as trusted as TV news then good because if blogs ever reach that level I think the blog quality will be much better than TV news. You won’t get much credibility or trust from other bloggers unless you back everything you say with a few links to other sources. Bloggers in a way provide you with their raw newsfeeds whereas TV and radio do not.
I’d be disappointed if everyone that read this blog took what I said as gospel. DO NOT (fully) TRUST THIS MAN
Via Smart MobsVia Xinhuanet is news that there’ll be 60 million blogs in China by the end of this year and 100 million blogs by end of 2007. Yowzers. There’s constant talk about net censorship and free speech clampdowns in China but there’s no way such a huge web population can be policed for their content. At least this will allow the world to get a better insight into modern Chinese culture. If we could all read Chinese that is. Time to call on Ken Carroll.
Posted in blogs, irishblogs | Comments Off on 100 Million bloggers in China by 2007
To attract younger audiences, says Laura Matalon, president and co-owner of the Marketing Group, a theatrical promotion agency, “You get them into the theater by targeting them where they live, which is on their cellphones and the Web.”
What I like though about the Pacino site is they are doing the Youtube idea and allowing you to embed the videos on your site, such as this one:
It’s a damned pity Apple and the like don’t allow you to do this yet for all the trailers on their website. It makes sense to have someone that’s enthusiastic promote your play or movie or book and so allowing them to embed content on their blog/website would make sense. Instead of one person going to the trailer and watching it and liking it you can have someone with 100 daily readers show it to them via their own site. Given the stickiness of sites and that the average joe still only visit sa handful of websites per day it is surely good business practice to allow your content to be distributed as much as possible.
Same goes for TV programs. Those “Next on Lost” pieces should be freely distributed too. Go to the Lost website and copy some code so you can have the content on your own site. Now instead of one site promoting Lost you have 2000. How long before we see touring plays in Ireland have blogs and videos introducing you to the cast and the characters?