Via Digg via the Wall Street Journal comes details that Al Pacino’s version of the Oscar Wilde play “Salome” has a blog and a video cast. Clever clever. The WSJ reports that other productions are also getting into the idea of using new media to promote their plays:
To attract younger audiences, says Laura Matalon, president and co-owner of the Marketing Group, a theatrical promotion agency, “You get them into the theater by targeting them where they live, which is on their cellphones and the Web.”
What I like though about the Pacino site is they are doing the Youtube idea and allowing you to embed the videos on your site, such as this one:
It’s a damned pity Apple and the like don’t allow you to do this yet for all the trailers on their website. It makes sense to have someone that’s enthusiastic promote your play or movie or book and so allowing them to embed content on their blog/website would make sense. Instead of one person going to the trailer and watching it and liking it you can have someone with 100 daily readers show it to them via their own site. Given the stickiness of sites and that the average joe still only visit sa handful of websites per day it is surely good business practice to allow your content to be distributed as much as possible.
Same goes for TV programs. Those “Next on Lost” pieces should be freely distributed too. Go to the Lost website and copy some code so you can have the content on your own site. Now instead of one site promoting Lost you have 2000. How long before we see touring plays in Ireland have blogs and videos introducing you to the cast and the characters?