Author Archive

Software as a service workshops

Friday, November 27th, 2009

Got this via email:

it@Cork, ITAG and ISA in association with Enterprise Ireland would like to invite you to a workshop entitled ‘Managing your SaaS Business’ as part of the New Software Economy. (€100 a pop) These workshops will be held in Cork (Dec 1st), Galway (Dec 2nd) and Dublin (Dec 3rd) and have a limit of 20 places per venue. The workshop will provide insights from key thought leaders on the important topics at the forefront of the New Software Economy.

English website Slugger O’Toole decides to be bitchy about me

Friday, November 27th, 2009

Mick Fealty has been busy twittering about me:

Damien’s marketing MO is to attack viciously and then befriend: http://url.ie/2z88 It’s an impressively effective strategy.

In the linking blog post Mick says I said unkind things about Ivan Yates on Twenty’s blog:

How the net retains traces of your petulant past…

When Googling for the original tweet though I came across this less than kind remark by Damien regarding Mr Yates on Twenty’s blog (warning: not for the faint hearted)… But then again, maybe the old fogey will never find out…

Trouble is? Not Damien Mulley that said that. Nor someone pretending to me. Just because someone with the first name Damien leaves a comment on a blog doesn’t mean it’s me. But why change a bitter pattern of attack via a fake compliment at this stage?

I’m hoping that Slugger investor Channel 4 and Mick Fealty (never wrong for long it seems) will make an apology for being so quick to make such an unfounded personal attack. Hopefully the sterling that the once popular blog gets (Perhaps to pay their hosting bill so it doesn’t go offline again?) might also be used to maybe train Mick et al on how to do proper research online.

Fluffy Links – Thursday November 26th 2009

Thursday, November 26th, 2009

Late with it but congrats to Daft Media for coming 8th in the deloitte fast 500 companies EMEA 2009 in London. Only one Irish company ever got as high a rank.

Fancy joining the beta of dbtwang, a social network for guitar lovers? G’wan.

New blog: Clive Nunn, furniture designer.

Nice use of Ning. Social network for Cork Businesses.

10% off at thebookdepository.co.uk

Horse Feathers finally coming to Ireland. Hooray. Love their music.

The manga guide to calculus.

Two for one video offering from Why?

Feck Dexter, this is a proper Miami show and with damned good music:

and this:

Dragon’s Den Ireland – Interview with Seán Gallagher

Wednesday, November 25th, 2009

Seán Gallagher from Dragon’s Den just wrapped up filming an episode of Dragon’s Den this evening and has answered questions sent in via email. You still have time to take a punt and enter you and your business idea for consideration. Being on the Dragon’s Den is a huge opportunity, even if you don’t get investment. Thanks to Jane Downes for arranging this.

1. For you personally, what was/is the best thing about Dragon’s Den?

I love to see budding entrepreneurs come into the den with ideas which they are passionately committed to and the potential to be at the very early stage of the launch of a new business. I like to see how the picture of the proposed product/business unfolds and unravels over the course of the entrepreneurs pitch.

2. How much weight does the person have when it comes into investing in their company/product? I’ve seen American VCs who are more interested in the team behind a company compared to any cutting edge technology the company might be building. Is this the same in Ireland?

Yes. Having a product or business idea is important but only 1 of the key elements of growing a successful business. Ideas are ten-a-penny and what is really critical is the ability of the entrepreneur to gather the correct market research and the correct research team around them to deliver the project, this requires huge energy focus and tenacity. Very often good projects can fail in the hands of the wrong promoter while strong promoters can create successful business from quite simple ideas.

3. Should the amount of involvement an investor have in their investment be in proportion to the % of the company they have? For example if you have 40% should you be in very close contact with your investment compared to having just 20%?

Yes it would be linked to the % but also it would need to be linked to the amount of money. Also I think the amount of time I would invest would be directly portioned to the potential revenue on value that could be generated.

4. Dragon’s Den is huge and it seems to have inspired business creativity in the general population, it reminds me of the old Late Late shows where they had inventors on, from the guy from Ballygowan to the farmer guy that made feeding buckets for calves. There seems to have been a larger vacuum that has now been filled. Do you think Irish people, creative as they are in the arts are creative in business? Are we natural born business people or do we need a push?

I think is very much the nature- nurture argument. I believe we have a natural disposition toward business, based on a history of farming, trade etc. However I believe much can be done to stimulate and develop the natural predisposition through creating a combination of the right conditions for business start ups as well as targeted incentives such as training, early stage seed capital, mentoring and awareness programmes

5. With the economy the way it is, people are very negative about it but there’s silver in every cloud and a cliché to boot! What’s good about 2009, what can we do in 2009 that maybe was not possible in 2008 or 2007?

In 2009 we have seen a return to the core fundamentals of doing business; quality products, good customer service and value for money. The positive change we have encountered is businesses seeking to be more competitive. This now provides opportunities within the marketplace for start ups. Cost of labour and flexibility of working practices have come about as a result of realistic expectations.

6. Even for a small company, is working with the media and getting attention important or do you think a company should keep their head down until they reach a certain size?

The lifeblood of every organization is sales. And sales depend fundamentally on the marketplace being aware of the company and product. Marketing is critical to the push and pull affect of generating sales. Therefore a company needs to be promoting itself as soon as it has identified its core brand philosophies and its product offering.

7. In terms of marketing and doing direct business/sales, how important is the web nowadays. Are Irish companies tuned in enough to it?

All companies progressively need to embrace the web as people now search online for everything. This includes information about companies, products, services and most crucially they are shopping online too. Therefore companies need to find an appropriate way to promote, sell and create awareness of their brand through advertising, online stores, blogging, forums and search engine optimization.

8. Lastly, is there anything else you’d like to add?

The first consideration for an entrepreneur launching a business is their ability to embrace risk. You can’t swim unless you’re prepared to get into the water. So I encourage all entrepreneurs is to apply online to Dragon’s Den by going to www.rte.ie/dragonsden

The longest journey starts with one small step. Yours could be Dragon’s Den!

Fluffy Links – Tuesday 24th November 2009

Tuesday, November 24th, 2009

Calvin blogs about Food Dudes. I might sign up for this myself actually.

Joseph from Loopthing gives a warts and all description of them going for seed capital funding.

Another blogger jumps out of a plane. Ian this time and again for charity.

Congrats to the folks in Connolly English on merging with Rain Communications and Brian Wallace Advertising to form Rain Group. Begin Take That song…

Nice breakdown by Schneier on types of social network data.

More fun in the floods in Cork.

The new Grand Canal Theatre is looking mighty:

G’wan:

Social media outrage in Ireland!

Tuesday, November 24th, 2009

The Irish world (make that rockbelly) of celebrity social media goes into mass outrage (two hashtags or more is how you tell) as the key “influencers” in Ireland are announced and it’s none of them. After all the work they did Retweeting Mark Little and telling George Hook how great he was and how he’s always so right and now this slight. After all the tweeting and liveblogging of TV shows. After all the pictures of mobile phones they weren’t allowed to take and upload and tag! After all the reviews of the freebies they got. After all the blog posts with titles stuffed with the keywords people used for whatever was in the tabloids that day. Jedward apprentice floods Cork weirdeyes carbomb. After all the PR events where the same 5.3 bloggers turned up to sample your new version of fairy liquid. After we went to RTE and looked AROUND!

And to top it all! WordPress, the favourite of bloggers who like nothing more than doing a good old upgrade on a nightly basis was the technology behind this affront. It’s like getting slapped against the cheek by a dry leather glove with each finger being made of a mini-glove. And one finger of said mini-glove having an Elisabeth Duke faux diamond ring on it to scrape ya. Awful.

I’m going to leave an anon comment on this very blog expressing my outrage!

Read more.

If I dream it … will you come and build it?

Monday, November 23rd, 2009

There are a few apps I’d love to see built so I could go off and then use them. Two of these are Facebook related.

Facebook + Google Ad system application
Facebook have opened their ad system API and already two applications are being built so agencies and companies can manage multiple accounts and campaigns. Google’s Adplanner tool is a great way of finding out rough demographics on sites but a system that allows you to target inside and outside of Facebook will be much better. If an Irish company builds an app that allows me to plan an online ad campaign that uses both Google Ads and Facebook then I’ll use it and if I like it will recommend it to the greater world (and clients). Course just a Facebook Ad planning app would be handy too.

Facebook Pages Visual Editor
Facebook Pages are obviously big these days and one good potential for them is you can add customised tabs to your Page and make them the default landing page for them. See a tonne of examples here. I want a tool that I can use and clients too that allows visual editing and creating of these custom boxes instead of having to train people in FBML. This really feels like the days of Geocities and their basic web editor.

Emacs at Google Developer Day 2009
Photo owned by Sphinx The Geek (cc)

Fluffy Links – Monday 23rd of November 2009

Monday, November 23rd, 2009

Giving a one day blogging course on Wednesday with the South Cork Enterprise Board. I think it’s open to non-clients too.

Futureproof 3 is on November 26th. Russell Buckley, Vice President of ADMOB (just sold to Google for $750m) will be a keynote speaker entitled: The Business Of Mobile – Engaging Consumers through Apps, Marketing, Social Media, and Entertainment. Tickets for the day are €139. Shame I’m in Cork when this is on, something to definitely go to.

it@cork events on December 11th for members and non-members. International Web Based Business Success. Two good speakers at this.

Fantastic article from Dave Davis on using Google Adwords to do SEO work on your website.

Head of Amnesty International makes fun of Susan Boyle’s mental health. Ah sure it was only a bit of fun.

New pics of the Swansea Cork ferry interior. Very fashionmodely.

About time but well done. Free online access to Dept of Comms GIS data.

Developing Silverlight Windows Desktop apps for Faceboook. Silverface eh?

Cops in the UK using Twitter and Facebook and doing a good job.

Via everyone: Official – Mark Knight & D.Ramirez V Underworld – Downpipe

Manchester Orchestra – “I’ve Got Friends”

The €10,000 document

Saturday, November 21st, 2009

It seems like years ago that I created and then uploaded my Online Marketing Document to the Mulley.ie website. Since I uploaded the document six months (ish) ago it’s been downloaded and emailed about 1000 times. It’s been reused by people who might class themselves as competitors, it’s been used as additional reading material in college courses, it’s been linked to by a lot of people, people who needed it found it useful to their business and I generally point it out at every talk and conference I do. Goodwill does come back.

It has also helped me get business, be it as the icing on the cake or the ice-breaker with potential clients. I’d estimate that I’ve gotten at least €10k of business from what is now a slightly out of date document. Given I keep saying giving away your company blueprints gets you business, the document was me putting my money where my gob is. If a company has to hide away knowledge to get business in a world where there are millions of webpages that directly compete with them then they’re losing a battle in a war that’s already lost. A document will never ever replace the knowledge and more importantly skill you have so why make it the lynchpin of a business? This document that I gave away for free has proved to have huge value to me. Interesting, no?

I also hope (it’s just a matter of time and resources) to give away the documentation for the Online PR courses I’ll be doing. Of course this is one strand of doing business, I work my ass off in other areas too which also drive business my way but that’s another blog post in itself.

In God We Trust
Photo owned by jeffweese (cc)

Taking advantage of the floods in Cork

Friday, November 20th, 2009