See it starts out well but then goes downhill after the first 30 milliseconds. I can just see them planning this over their half double decaffeinated half-caf, with a twist of lemon.
Roight, the main requirement, roight, is not to make him look wooden, so, ye know, I think we need to make him as animated as possible.
And that they did. Ladies and gentlemen it’s the elastic spastic show! All he was short was to tap dance. Actually if he did he’d get more respect. Right now the video starts off with a twist, a lean, a hand moving from one side to the other of the body and resting on the other hand.
He’s talking a little too quickly. Props bad. Put the paper down. Stop saying contract so much, stop talking about signing it so much. There’s repetition to enforce something and there’s repetition in a way that tells the audience “Dearest fuckwits.” Guess which Enda appears to be doing? Now, why are you looking at us like that? You appear to be lecturing us. You are acting like a teacher giving out to a naughty child. Get away from behind the desk, it makes you looking like you do not treat the viewers equally.
And then there’s the middle. STOP SHOUTING. It’s torture. Stop shouting “sign the contract”. This is the kind of shit that they force prisoners in Guantanamo to watch on repeat in order to break them. Only FG fanboys thought the speech was worth watching again.
The video ends then with the whole teacher pupil relationship and not the fantasty school uniform, misbehaving school pupil being punished by the hot teacher. Like they’d have anyone able to fill that roll anyway… Overall this is awful. The idea and the facts are good but the implementation was beyond lousy. But at least FG had their leader in their video besides old bats talking about Fianna Fail being amazing cos they gave them electricity and brought the wheel and fire to Ireland.
Update: The killer quote from Treasa:
I think your party political broadcast is a shambles and poorly produced and patronising and all sorts of bad things like thatâ€¦and if I think you paid good money to communications consultants for it, Iâ€™ll wonder if I can trust Fine Gael to get me value for money when they canâ€™t get value for their own