Damien Mulley

So a good while back now we had the Princess Bride #asyouwish event on Twitter. The basic idea was that you could be part of a group experiencing an event, even if you were not physically near the group. People watching the Eurovision, Rose of Tralee and texting back and forth. Now we’re on Twitter doing it.

We tweeted, we had a liveblog. SoundCheck tuned in from their event. Simon McGarr stuck up some LiveBlog.ie stats too: Total visitors: 409 Number of posts: 885 Number of comments: 281

Mostly super positive reaction to the event and some negative ones complaining that if you want to watch a movie you shouldn’t be tweeting. Or maybe eating. Or moving. And maybe on your own. But you don’t watch Princess Bride for the 5th or 10th time in silence. It’s very participatory. Even on first viewing.

People who have never gone to a concert and sung along to some songs probably would find this foreign and shocking. Maybe people who didn’t partake in a Rocky Horror night with all the props. Shared experiences are here to stay in digital format just like they’ve been around in analog for possibly thousands of years. Christian masses are like this when everyone sings and claps, right?

Then we see this from Fox and Fringe.

On Thursday at 9 p.m., the penultimate episode of Fringe will be accompanied by Twitter commentary from two of the show’s cast and producers.

If you’re a Helge Tennø fan you’ll know his take on marketing and earned media and how companies now need to not broadcast or disrupt and instead contribute and provide. I think vehicles like running shared experience events is one way companies can work with the general public and people from various online communities and have a little bit of fun in the process. Much better than advertising/spamming by asking people to mention your company name on Twitter.

So Princess Bride was the first in a series. People want another Twitter Movie Night soon and we’ll have one alright but also on the way are other participatory events using online communities.

All aboard. Brand Ireland suggested the below, I’m game:

the coming together (solidarity) of a range of professionals in the areas of Marketing & PR to offer some free expertise to small businesses or a chosen business in an effort ‘revoluntionise’ their brand and create some buzz for their business. This grouping could act as a full service agency for the chosen brand for an agreed period of time in an effort to bring the business or brand to the next level and then hand back the reins. Obviously to be done in ones own spare time

Anyone else want to chip in? Leave a comment over on their blog.

I’ve been asked by a few different individuals and companies to put on an Online Marketing workshop in the next few weeks. I’ve blogged on the Mulley Comms blog about being pretty much booked out from here to December so while very last minute I’m doing a full-day Online Marketing training workshop on next Tuesday Wednesday August 26th in Dublin City Centre (venue to be decided later). The cost to attend is €220. email damien (at) mulley.ie if you want a space. Spaces are very limited. I cap workshops at 12 people.

After that I’m doing the Social Media Unspun talk with Media Contact on September 17th and an Online Marketing workshop with it@Cork on October 13th, one for South Cork Enterprise Board in November and that’s about it for the year.

Remember though, you can download my online marketing documentation and for many people and companies, that’s a good enough starter.

Photo owned by philcampbell (cc)

Terrible remiss with letting people know about courses and such, despite getting emails and Facebook mails.

Social media unspun
Those evil people at Media Contact tell the most awful of fibs. I am not a blogfather and not a social media guru or expert, in fact anyone that says they are, are talking shit. You can’t be an expert at something that evolves before your eyes. I am however sharing my views on social media in conjunction with Media Contact and hopefully people will come away form the social media Unspun event a bit better informed and will realise Twitter, blogs and Facebook are not businessjesus.

Online Marketing training course in Dublin
In conjunction with SQT I’m giving a full day public Online Marketing course the week after next in Dublin. Restricted to 10 places. I’ll have the Online Marketing Documentation updated before that course. As usual, whether you attend a course or not, the documentation is free to download, use and abuse at will.

Online PR training courses
There may be one or possibly two Online PR courses I’ll be doing for free as test runs before a paid-for Online PR Course happens towards the end of August. Members of the Online PR in Ireland Facebook page nabbed the places at the test runs, sorry. Documentation will be made available after course number one for download.

There’s a Courses section over on Mulley.ie, perhaps I should use it? Hmm.

Train the trainer
August too might see me doing a train the trainer course in Online Marketing.

Photo owned by heidielliott (cc)