From email marketing and clever subject fields to hooking people via YouTube, spammers always are the ones trying new ways of getting attention. The two screenshots below show a clever way of using the YouTube “Annotations” option that is now in YouTube to get attention. When I first saw this I thought YouTube had finally found a way of doing proper ads. Not so much.
So we see an offer of sending a song to anyone that subscribes to the channel. Use a spellchecker next time son. But hell yeah, why not add an annotation to ask for subscriptions and some genuine free offer?
We also see an annotation to look at another video that you can click on. Great idea.
Why not create a video with compelling content and then an option to learn more about your company at the end of the video instead of just a pure sell video? Or do a general overview video of a new phone and then additional videos to get into the detailed stuff for each part of the product? “Want to learn more about this menu on our phone? Click here” “Want to learn about this next feature? Click here”. YouTube themselves recommend games via videos. “Click here to see if Mary makes Choice 1”, “Click here if you want Mary to make Choice 2”
Start using YouTube folks.
- 1. It’s free.
- 2. There’s lots of people on it who can find your video via related videos or searching.
- 3. Your videos can be embedded on YouTube so that means blogs, discussion forums and the much hated but massively used Bebo can spread your product videos.
No Annotations in this video (tut tut) but a great video from Sophos visually explaining security issues on Facebook. People will no doubt watch a video where they would not have read a security whitepaper or walkthrough: