The three biggest threats to a company that want to get media coverage are these:
The Control (or command) key, the C key and the V key. In other words copying and pasting.
Forget the idea about some journalist wearing down shoe leather, wearing a hat with a press card on it and beating down doors trying to find your companyjust because it’s amazing. Journalists these days have much more to do than ever before and have press releases clogging up their inboxes twenty four hours a day. Look at the amount of downsizing in newsrooms and the increasing reliance on syndication.
If you are a startup and you are run by geniuses, you still need to market yourself and you still need to get the attention of the press to aid in the marketing of your company. Why should a journalist give you coverage if you sit in your office and expect them to find you via some magic journalistic yellow pages?
With that in mind and via repeated suggestions from a few parties :), I’m going to run a half-day paid workshop on dealing with the media/doing PR from a Tech company perspective. If there’s interest of course. Maximum of 11 per session. Minimum of 9.
We’ll go through how Irish media works (from my perspective), how to approach journalists and build a working relationship with them, what makes good press copy, how to run a combined media campaign and some basic interview skills training for print and radio.
Interested? Then leave a comment or send me an email with a preference for Cork or Dublin.