Archive for the ‘irishblogs’ Category

Using YouTube in Ireland to market your product/service

Thursday, December 17th, 2009

You might have seen the stats going around about usage of YouTube in Ireland with 131,000 Irish people using it daily. They do a lot of searches and watch a lot of videos. Right now hardly any companies see YouTube as a way to market their products or services but it is being used very well in other countries and will only be a matter of time before it is used here. Much like Google Ads show up at the side of search results, “Promoted” aka sponsored videos show up on the right hand side when you search for certain topics. Like so:

YouTube Promoted ads in Ireland

Last week Google/YouTube switched on promoted videos for Ireland. While Irish companies were already running marketing campaigns on YouTube, many were doing so by using an American credit card and postal address due to silly Google rules. (The web is global dearest Google) So now you can promote your business using video inside in YouTube. This might be a handy way of giving an initial push for a new ad you put online and where momentum and virality will spread it after a short period, meaning you save money.

While Americans can do this via YouTube itself, us lot have to use the Google Adwords interface to do it. Still it’s pretty easy.

Sign in to AdWords
Create a new ad, choosing “Display Ad Builder”.
Inside in Display Ad Builder, go to “Video” and choose the “YouTube Promoted Videos” template.

YouTube Promoted ads in Ireland

Choose the text that will be used to describe your video.
Choose your video.

Like everything else Google Ad wise, you can pay per click for this. You can also send them to your YouTube channel and see can you convert them into subscribers thus building a longterm relationship with people. You don’t need high productions values either. Do cheap videos with a Zi6/Zi8 or a mobile.

Fluffy Links – Wednesday December 16th 2009

Wednesday, December 16th, 2009

Komplett.ie are looking for a social media writermeboo.

Nice take on the Facebook privacy switcheroo one two.

Ideo’s kit on human centered design.

Classy. Yann Thiersen playing six iPhones.

Great talk from this guy Rory Sutherland about lessons from the ad world.

Via I Guess I’m Floating is perhaps the next big band? Brothers of End.

Get yer spooks DVDs nice and cheap.

Help a children’s war charity by playing computer games where you kill a load of people. Uhm, what are they thinking? Next we’ll have landmine charities bringing out blow up the refugee iPhone games

More gametheory in real life.

Via Josie is an antisocial network.

Mark Little’s IIEA talk on the future of news.

Via James Carr is this amazing dubbed lipsynch Star Trek video:

Sky News, hosted by the Oireachtas…

Monday, December 14th, 2009

Including Heineken ads! Check it out!

This is meant to be the Dáil stream:

HeinekenAdsonOir

SkyNewsOnOir

Fluffy Links – Monday December 14th 2009

Monday, December 14th, 2009

Happy Birthday Stephen P.

Life is nearer to completion with a painting from Eolai.

O’Leary Analytics show the effect of bad news on Tiger Wood’s sponsors. When your client gets more attention and it’s negative, how good is your association then?

Clever competition from Komplett.ie. They built a 500 euro PC and the comp is that you build a better one using their catalog for the same price. Check out some of the builds. Well worth a bookmark.

Very important blog post here. User comments and a defence if you get legal hounds after you.

Twitter look fashion shoot.

Innovation Corner:
Rolf on Innovation.

Johnnie Moore on how rewarding some forms of innovation/creativity can misfire.

The five secrets of innovation are…

Modest Mouse – King Rat
So many people this could be dedicated to.

Ireland’s sweet tooth

Sunday, December 13th, 2009

Some facts from the Business Post today:

  • Ireland’s chocolate market is the 12th biggest in Europe and is Britain’s biggest confectionery export market.
  • Cadbury’s Dairy Milk has been Ireland’s favourite chocolate for more than 75 years, bought by more than 60% of the population and is Ireland’s number one confectionery brand.
  • The Mars Bar is the number one filled bar.
  • Maltesers is the number one cinema brand.
  • Tayto holds a 28.4 per cent share of the crisps market.
  • King Crisps holds an 11.6 per cent share of the crisps market and is the number one crisp by pack sales in the capital.
  • Hunky Dorys is the number one crinkle cut crisp, with a 13.4 per cent share of the market.
  • Harvest Fare is Ireland’s leading nut range.
  • Doritos and Sensations are number one and number two sharing bags in Ireland.
  • The gum and mints market is worth €53.4 million annually, with Wrigley holding a 76.5 per cent value share.
  • Nestlé Rowntree is the number one brand in impulse sugar confectionery.

I love the terminology used.

Peppermint Everything Cupcake
Photo owned by norwichnuts (cc)

Horse Feathers – Live in Academy2

Sunday, December 13th, 2009

About this time last year I saw Parenthetical Girls live in Whelan’s and said it was my gig of the year and now I think Horse Feathers in Academy 2 on Friday night was my gig of 2009. And I went to some fantastic gigs this year I must say. I’ve been a huge fan of them ever since hearing Finch On Saturday played on Pearl’s show on Phantom a few years back. Beautiful music and when live it’s even better. Good banter between the band and the very small but enthusiastic crowd.

Photo:
photo

Video:

Rivers of yellow flow through the streets

Saturday, December 12th, 2009

We’ve probably all seen the glut of taxis at nighttime in Ireland of late. I did this video last night (it’s very shaky to start) walking along Stephen’s Green and looking down Dawson Street. Taxis on either side of the road and some double upped while more taxis drive past. Every yellow light is someone looking for business.

and another walking towards Merrion Row

Every new Taxi plate gives a little more buffer for the Taxi Regulator. Nice offices that they have. In the end the consumer pays for this and is the one having to listen to all the moaning from the drivers about it. What is it with regulators who are the last people to give a shit about quality or service but all about ensuring revenues for themselves at least?

Update: Numerous racist comments have been moderated after I got linked to by the IrishTaxi.org forum. The commentators directly came from this page. How shameful.

The Paul Gogarty “Fuck You” video

Friday, December 11th, 2009

After uploading to YouTube I see there are other copies there already. Ah well. I’m actually slightly shocked at the ferocity of the sentiment. It’s vicious. And I’d know…

The bell sounding really makes you think “Rounnnnnnd 2”. Commentary and whatnot on IrishElection.com

Update: Some people on Facebook are reporting that the Green Party have reported this video inside in Facebook as abuse.

Joyless Irish Greens have reported the amazing Gogarty-goes-postal video to Facebook as ‘abusive’. Do yourself a favour and search for “Green TD turns Dail air blue” on YouTube. It is absolutely hilarious.

In case you missed it, you can now search what people are saying (even those not connected to you) in their status updates.

Update: An email from YouTube:

Dear damienmulley,

Your video Paul Gogarty TD says “Fuck You” to Emmet Stagg has become popular on YouTube, and you’re eligible to apply for the YouTube Partnership Program, which allows you to make money from playbacks of your video.

Once you’re approved, making money from your video is easy. Here’s how it works: First sign into your YouTube account. Then, complete the steps outlined here: http://////. Once you’re finished, we’ll start placing ads next to your video and pay you a share of the revenue as long as you meet the program requirements.

We look forward to adding your video to the YouTube Partnership Program. Thanks and good luck!

All thrown into one messy post…

Thursday, December 10th, 2009

Hello from London, here for another few hours then back to Dublin, then over to Galway, back to Dublin and then Cork for a little bit of work and a long bit of rest. 2009 has been a cracker and a killer of a year. More on that in later posts.

So anyways, London. I was here for another MeasurementCamp which is an event with some of the brightest minds coming together and sharing information and insights around social media. Real social media done by real genuine people. We should have one of those in Ireland … oh wait.

There were three speakers this time and all three made me consider how people do social media but two in particular fueled an epiphany (or two) for me. Two Johns, John Griffith and John Willshire talked about social media but from different angles yet both were honing in on the idea that it’s not just ROI and it’s not just about quick hits and moving on. John Willshire talked about social media being a bonfire when advertising is fireworks. It’s not about hashtags in Twitter so you can spam your client’s name to as wide an audience as possible and who’ll forget you a few day later. It’s hard to boil down John Griffith’s talk. It covered a lot in a short time but the way he views social media is how I’d love to see it in the future. We are not clones of each other and when a company realises this, everything can improve. He talked about delivering a marketing message to your granny and how what you tell her is not important but what she says to her friend in her version of the story is the important bit. Social media almost becoming spiritual.

Saw Stephen Malkmus in Camden on Wednesday night. Great gig. Photo:
photo

Was in the Tate Modern on Thursday. Saw the Big Black Box installation. Great idea, giant art is always fun.

There was also this exhibition called: No Ghost, just a Shell, the blurb of which is:

No Ghost Just a Shell project, which was initiated when French artists and frequent collaborators Pierre Huyghe and Philippe Parreno purchased the copyright for Annlee, an animated figure originally designed a Manga agency in Tokyo. No Ghost Just a Shell proposes scenarios in which Annlee is liberated from ownership and allowed the chance to resolve the ambiguities of her fate.

Photo of one of the works:
photo

Bought Charles Saatchi’s book on himself. I am Charles Saatchi and … which is excellent. Well worth a quick read. Used this quote before but if only every company had this printed out:

By and large, talent is in such short supply that mediocrity can be taken for brilliance rather more than genius can go undiscovered

Oh yes, got some media calls about the new Facebook Privacy settings. On Facebook and miffed? Get over it, public or not, you already upload all your personal data to the computers of a foreign company.

Oh yes and lastly, I normally use the Apple Store in Regent Street to check emails with my phone and upload pics to Flickr etc. And this time I logged into Foursquare and mapped my travels too. But St Pancras Station now has free WiFi and it’s worth a visit too after getting a beautiful makeover. Pic:

photo

The Art Fair 10th-13th Dec – Some nice affordable art

Tuesday, December 8th, 2009

Got this via email:
The Art Fair is on soon in the Nora Dunne Gallery. 52 different artists displaying, price range to suit all pockets, I’m told.

5000 complimentary tickets are all sent out…more are on the way. Each ticket once filled out will enter the customer into the draw for paintings by John Morris, David Nolan and Judy Glynn, Handmade silver jewellery, A TV DVD player, 200 euro voucher for the no-reserve Auction coming up on the 29th December and whatever else turns up on the day.

Big fan of art especially if at a good affordable price. Have a looksee.