Archive for December, 2009

Fluffy Links – Tuesday December 22nd 2009

Tuesday, December 22nd, 2009

Pat Phelan is using tech to change his health. Some interesting tech to help him.

Well done LouderVoice with their American deal.

Blog from Rossa McMahon.

.ie domain names for €2.99 ex VAT from Blacknight.

20 pieces of music that changed the world.

The economist on online advertising.

Ten worst tech presents to buy at Christmas.

Via Art of the Title is one of the best single take steadicam opening scenes.

Bonfire of the Vanities

David McWilliams speaks at Google Dublin

2500 people have subscribed to my website instead of coming back each day. You can subscribe to the site using a feedreader or email. I'm also on Twitter. My online marketing blog might also be worth a visit. Thanks for visiting - Damien.

Guinness Brewery on fire

Monday, December 21st, 2009

While Guinness on their Facebook said this:

We can confirm that there was a small fire at the St. James’s Gate brewery site this morning. It has been contained. No-one was injured and there is no impact whatsoever on production. It occurred in a building that is seldom used.

Update: Original video pulled. Two alternatives:

And Twitter coverage.

Seems employees have been evacuated. No impact on production?

View from Ha’ Penny bridge.

Update 2: view from Storehouse itself:

Fluffy Links – Monday December 21st 2009

Monday, December 21st, 2009

10 and a bit more days til chocolate!

Chris Horn on what should be next for Ireland’s industries.

Blogging is good for you. Very good for helping young people, it seems.

Childcare oopsie.

Google wants your voicemail. I vant your blood will be said in a while I bet.

Want. But not for 700 quids. Sponge Bob helmet.

You didn’t know they weren’t for real? Fakesters on Twitter.

Obama, Bruce and DeNiro. Wow.

Owen Pallett picks his top 10 of 2009.

Nice site: GeoAPI.

Given it’s coming to the end of the decade:

Blogs are bad, online marketing is bad, so get a cert!

Sunday, December 20th, 2009

We already know that blogging is dead, the paper that asks or takes from blogs said so.

Now an “expert” has said that online marketing is something to have a Father Ted like attitude to. “Careful there”. Anne Keogh is former managing director of needahotel.com and currently management consultant to the DJ Carey Group and is quoted as saying this in the Biz Post: ‘‘Only 25 per cent of business in Ireland is done online and so if you are spending a lot of your time on Twitter and Facebook, you are quite possibly wasting your time”. In the new connected world concentrating on the Irish market is where it’s at right? So stay off the net and back to the fax and telex. Fuck. Me.

So get yourself a social media certificate to sort it all. Adrian (I’ll just ref [short for reference, yah I'm cool] his first name as that makes it seem like we are on first name terms) outlines reasons for getting your social media cert. Do remember MulleyGlobalMegaCorpComms is giving away a free one for free. For free. Premium editions are in Comic Sans.

And these are the questions and answers

Saturday, December 19th, 2009

The Sunday Times got on to me about a piece they were doing on blogging and asked me a few questions. This is the resultant article that once again tries to put those damned bloggers in their place. (This is the same paper by the way where a staffer anonymously on my blog said I was on the payroll of Hell Pizza because I blogged that I liked their pizzas but they still come calling when they need on and off record information on articles they write). They really don’t like Twenty do they? Is anyone keeping track on how many articles in the paper by a few journos (Oh hi Mark!) are inspired by blogs in Ireland? Or as the Sunday Times puts it: “squawks of online indignation if newspapers steal their material without credit.”

Update: Forgot to add that this is how they described what the piece was about: I’m researching a feature for The Sunday Times this weekend on the role of the political in Irish public discourse

Below are the questions asked and my answers.

> (1) Would you agree that few Irish blogs (other than Irish Economy) have made it into mainstream public consciousness?

I’d disagree. Beaut.ie girls have a regular slot on Gerry Ryan and write a column for the Herald Nialler9 writes for the Indo’s entertainment mag Donal Skehan from Good Mood Food writes a section on food for the Indo weekend section I actually think bloggers are over-represented in media given there’s a few 1000 active blogs in Ireland

> (2) Does any Irish blog/blogger make money?

Arseblog.com was Irish and was acquired by OleOle.com and the guy who ran it works for them too I believe. Beaut.ie have an agency you have to talk to in order to put an ad on their site! I know some put ads on their personal blogs but I think that’s pretty vulgar but that’s me. Businesses are making money from having a blog, Komplett are making 6 figures from it and expect to make 7 figures. http://url.ie/4btp

Myself and others I know make money indirectly. We have nothing to sell or buy off our blogs but it establishes authority and credibility and leads to brand recognition and people recommending your services to others. I’ve lost count of the number of consultancy gigs I got from a reader of my blog who recommended me to a friend or their boss. A few of these people I’ve never met at all, we just know each other via blog comments.

> (3) Is Ireland too close-knit a society to need blogs – ie do we not just chat to each other down the pub?

Irish people use every communications tool going. Pubs and chat there, phone, text messaging (we send more texts than most other countries in the world), 1.2M of us are on Facebook and 900k of us log on every day to communicate and possibly remove drunken photos of ourselves. We sing, write, paint, I think we get hooked on every form. Blogging has definitely slowed down the past while as all these other tools that allow us to communicate have come along.

> (4) Have a lot of bloggers, in your experience, migrated to social networking sites and Twitter?

Yes, some have given up the ghost completely, some have gone from daily updates to weekly or monthly. It’s a bit like when texting came about. It has a massive impact on people making phonecalls.

> (5) Isn’t it unsatisfactory/annoying/disheartening that Twenty Major will get 50 comments for a posting “John O’Donoghue is a cunt”, but Gavin Sheridan will get none or 1 comment for a brilliant analysis of Nama?
> And even if none of the above, isn’t it reflective of the blogging/internet debate experience?

Everyone has their niche I suppose. TheStory is fine for posting up dull FOIs with a conspiracy theory hook to them. There’s a space for that. If you read the posts though, they are more like a noticeboard than something that really engages. Compare that to Twenty Major which is populist with a subtle intelligent analysis of current affairs. More people join in on the posts as the posts generally encourage discussion, even if it is to shout at TDs. Interestingly though, the traffic and numbers don’t matter as much online as it’s more about the quality of people. TheStory being read by both journalists and politicians means a post there might have way more impact than if Twenty blogged about the same topic.

> Damien, these are just generally areas I’m exploring. Wd welcome your views on any related themes re. the blogging experience in Ireland

I think blogging has actually become even more niche as time has moved on. More people are online, way more are communicating online but while Facebook goes from 400k users in January 2009 to 1.2 Million by the start of December we still have 4-5k blogs in Ireland. I think it’s good that there are now more ways to communicate than just blogging but they still have amazing reach if people use them effectively.

Fluffy Links – Friday December 18th 2009

Friday, December 18th, 2009

Cork, at last. And for a while.

Well done Heathers for getting a song of their’s used in an upcoming Fáilte Ireland ad.

The world’s smallest library is in a phonebox!

10 Minute Tales. New quick mini-films shown on Sky1 over Christmas, specially made. Including a short film written by Neil Gaiman.

Nice post by David byrne (every one he does is) about funding for the arts and a megamillion opera that got a bail-out.

Watch some BBC content for free online?

As the Morning Irelanders point out, they’re not they’re to give opinions. As such.

Pretentious Serge Gainsbourg video. Yeah you’re wondering which one.

Holy Fuck – Milkshake

Using YouTube in Ireland to market your product/service

Thursday, December 17th, 2009

You might have seen the stats going around about usage of YouTube in Ireland with 131,000 Irish people using it daily. They do a lot of searches and watch a lot of videos. Right now hardly any companies see YouTube as a way to market their products or services but it is being used very well in other countries and will only be a matter of time before it is used here. Much like Google Ads show up at the side of search results, “Promoted” aka sponsored videos show up on the right hand side when you search for certain topics. Like so:

YouTube Promoted ads in Ireland

Last week Google/YouTube switched on promoted videos for Ireland. While Irish companies were already running marketing campaigns on YouTube, many were doing so by using an American credit card and postal address due to silly Google rules. (The web is global dearest Google) So now you can promote your business using video inside in YouTube. This might be a handy way of giving an initial push for a new ad you put online and where momentum and virality will spread it after a short period, meaning you save money.

While Americans can do this via YouTube itself, us lot have to use the Google Adwords interface to do it. Still it’s pretty easy.

Sign in to AdWords
Create a new ad, choosing “Display Ad Builder”.
Inside in Display Ad Builder, go to “Video” and choose the “YouTube Promoted Videos” template.

YouTube Promoted ads in Ireland

Choose the text that will be used to describe your video.
Choose your video.

Like everything else Google Ad wise, you can pay per click for this. You can also send them to your YouTube channel and see can you convert them into subscribers thus building a longterm relationship with people. You don’t need high productions values either. Do cheap videos with a Zi6/Zi8 or a mobile.

Fluffy Links – Wednesday December 16th 2009

Wednesday, December 16th, 2009

Komplett.ie are looking for a social media writermeboo.

Nice take on the Facebook privacy switcheroo one two.

Ideo’s kit on human centered design.

Classy. Yann Thiersen playing six iPhones.

Great talk from this guy Rory Sutherland about lessons from the ad world.

Via I Guess I’m Floating is perhaps the next big band? Brothers of End.

Get yer spooks DVDs nice and cheap.

Help a children’s war charity by playing computer games where you kill a load of people. Uhm, what are they thinking? Next we’ll have landmine charities bringing out blow up the refugee iPhone games

More gametheory in real life.

Via Josie is an antisocial network.

Mark Little’s IIEA talk on the future of news.

Via James Carr is this amazing dubbed lipsynch Star Trek video:

A low-cost hotel means more money for food

Tuesday, December 15th, 2009

So I’m in Galway and I’m staying in Flannery’s hotel. 40 quid a night at the moment and a fairly decent WiFi connection. Given I’m here on business, I have a daily budget for accommodation and food. With the money saved on the hotel I’m spending it on food. Once again I went to Cava tonight and for 30 quid got some tapas which comprised of:

Gazpacho soup:
photo

Salted cod cakes with lemon mayonnaise:
photo

Lamb’s heart with pork and chorizo:
photo

oh and pistachio ice cream:
photo

and Flannery’s has been refurbished the past few years so comfortable spacious rooms aplenty. After forking over €150 for rooms in some dodgy London hotels, this is a steal. And I won’t apologise for the constant foodporn people see on my Facebook.

Sky News, hosted by the Oireachtas…

Monday, December 14th, 2009

Including Heineken ads! Check it out!

This is meant to be the Dáil stream:

HeinekenAdsonOir

SkyNewsOnOir