Just some quick ones. Busy day.
Is this the Electric Picnic lineup? Not too impressed yet but I’ll wait for the Foggy Notions peeps to come up with fantastic (unknown to me) new bands for their stage.
De Oirish – Alan Partridge
The Day Today:
The issue I have with it is that it’s hard to get your data out of the site once you start and redirecting spiders and Google to your new blog if you do escape is difficult to impossible. So for me it does not give you as many options as other blogging software and no plugin support but also if you move to your own domain, a hell of a lot of traffic will still go to the old site. Google “Twenty Major” and his old blogspot blog comes up 3rd or 4th in searches.
When it comes to business blogs it irks me a bit that Blogger/Blogspot gets all the linklove instead of the company even when they do decide to move the blogs to the main domain.
Cat pee. Is there an easy way to redirect with blogger/blogspot?
In this same spirit, we announced today that weâ€™ve joined forces with Google and MySpace to create the OpenSocial Foundation, and will also begin supporting the OpenSocial standard. Industry consortiums such as this often start slowly and evolve over time. So far, OpenSocial is rapidly growing and adapting, but still in the early stages. We feel that this is the right step at this stage in its evolution. Itâ€™s no longer a trial balloon â€” itâ€™s for real. We are taking this opportunity to help ensure websites and developers feel confident using OpenSocial as the building blocks for their new social apps.
We already offer Web services and APIs through the Yahoo! Developer Network that make it easy for developers to build applications and mashups that integrate data sources in new ways. We think OpenSocial will continue to fuel this innovation and make the Web more relevant and more enjoyable to millions.
The big question though is whether they’ll do what Bebo did and then supports Facebook Applications too.
Update: Further thoughts. The foundation looks good with it owning the IP and NOT Google. This is better for sure. Is this also forcing Microsoft to join via the backdoor if they eventually do nab Yahoo!?
I’ve already written some stuff on the media, including how to build relations with the press when running a lobby group, where to make contacts and how not to piss off journalists. I’ll now give my opinions on what to do once you get the call and get asked to give an interview. These are all my own and have worked for me. They are not definitive and I’m sure others would take a different tact when it comes to dealing with the media.Two main types of interviews are over the phone for a print or online journalist and the radio interview which will be done on the phone or in studio.
The most important thing about any interview is that you are prepared for it. If you put out a press release then you should already know your topic inside out. You should be expecting and be prepared for interviews well before the send button is pressed on that press release.
Not to be obsessive about it, but if you are campaigning for something you should always be in a state of preparation and readiness. Always looking for new data sources, always reading as many views (pro and opposing) as you can. logging and storing everything that others are saying, looking for new surveys and reports and watching and learning how others campaign.
Read, read, read, read
The best way to be ready for an interview is to have a clue. Simple innit? The more you read, the more you’ll know your topic and the peripheral issues around your topic. Being too focused on one narrow area can handicap you when you need to relate your topic to the greater world so the basics of business and social areas should also be studied. If you’re not reading about your topic every day, something is wrong.
Cog, cog, cog, cog
When you’re reading something and you like the way a phrase sounds, cog it. If certain phrases sum up what you wanted to say more succintly, use them. Everything has been said before, the Internet will show that and it will also show you that there are always going to be those out there that can explain your own thoughts and campaigns better than you. Your job is to be an aggregator and editor as much as someone that can create catchy headlines. And I suppose not needing to reinvent the wheel is a phrase that does actually apply.
Have a crib sheet of soundbites + add to it
As well as your press releases, you should have an A4 crib sheet with soundbites to use. Have them typed out, not handwritten. Your handwriting sucks and you are used to printed word these days anyway. Who reads handscrawl anymore? All the cogging above should give you some nice soundbites. Now, the very clever folks will also have a crib sheet of soundbites those on the other side (if there is one) generally use so have counter soundbites to them. “The opposition may say that blah but naturally they forget to mention X”.
Say it out loud
Writing something out is all well and good but you need to be able to repeat what you say in a fluid manner when chatting to someone on the phone or going on-air. You should be reading out all your press releases, you need to have all your soundbites at the tip of your town. Consider the idea of muscle memory that athletes use and do the same when it comes to the soundbites and lists of facts. Make sure too to intonate the way you say things. Some things need to be said in a cold factual way and other things need a more emotional/pleading/playing to the crowd ring to them. Also while it shames me to say it, you may need to alert your accent and pronounciation. Your friends and colleagues alter the way they listen and comprehend you over time. They become used to the way you speak and vice-versa, you cannot afford to do that when you are interviewed by a journalist or go on air. That mid-Atlantic accent free voice is popular for a reason. I’m not saying you need to sound like Tony Blackbourn but try and neutralise your pronounciation of things. This is why saying things out loud is beneficial.
Have a list of potential questions theyâ€™ll ask
You’ll be getting sick of crib sheets now but when it comes to issuing a release you need to predict as many questions you’ll be asked as possible. Have at least twenty questions that you could be asked and make sure you have answers. Good answers. Answers that link to public sources of data, answers that close down an argument and answers that lead in to being asked questions you want to be asked.
There are a few ways of being interviewed. There’s the pre-record or the live piece. You might be in-studio or on your phone at home or elsewhere. You might be on your own or they might have someone on to counter you or you on to counter someone else. Irish radio can be very much “He said, she said”. Local radio is very very important for getting the word out. The host of the show can be very accomodating if you come on because too many people snub the local radio stations and fail to see that local radio has a near monopoly in many areas and the hosts are quite influential. Just make sure you know a little bit about the locality before you go on. Making local references endears you more. Also you almost, almost have a free ride when you go on local stations.
Remember your soundbites
As above, have your soundbites well rehearsed. Don’t use just soundbites but you need some memorable lines that people can take away from the interview.
Know what the opposition will say, counter it, twist it, put them off balance
Again, have your cog sheet of what they will say and have the counters for them. If they’re not expecting your counters then you can throw them in their interview and have them on the backstep easy enough. It’s not enough to understand what you’re on for but how the opposition see things and how they’ll react to new information you put at them. Predict what they’ll do and have counters for that too.
If on own, host is devilâ€™s advocate
A lot of the time if you come on and you’re on your own, just with the host then he or she will decide for balance they’ll be the Devil’s advocate. Be ready for that. There is a stonger predeliction for the national stations to do this than the locals.
Itâ€™s all in the first two minutes on radio/TV
That’s what it comes down to. At the start of an interview you are lined up and allowed to go off and say what you want to say before you are stopped. These are the golden minutes or minute. While not trying to freak you out, you need to line up your ducks and shoot them in this time. Explain your issue, the background and your solution or explain in everyday terms the basis of your argument. You are giving a sales pitch to an audience not just people in the studio.
Practice with people before
You need to practice and as mentioned earlier you need to speak out loud. This gets your timing right to get all the information in to the golden minutes. You will need people to act as a radio host and as the opposition. Even have really difficult opponents who give you a hard time to you can easier deal with head to heads when they do happen.
Sounds odd but listen to how you say things and how you react and find weaknesses or areas you need to improve on. If you don’t and you are campaigning against a pro they’ll no doubt be finding your weak points which they’ll exploit. It will also be a nice way of documenting how you are getting better over time.
Know your message â€“ 3 points at most with 3 examples
Have 3 examples for each point you want to make in the interview. 3 points at most. Make them natural, put a person into the â€œanecdoteâ€ that you use. You are selling to people who will feel. Stats are cold. Give them an image of a person. â€œThere go I but for the grace of god” type imagery. Pat Phelan’s Paddy Tax campaign is a great example. It was told in terms of general consumers and the folks on the other side of the border were compared to us.
Never say â€œYesâ€ never say â€œNoâ€
Run with the ball until itâ€™s taken back. If you are given the opportunity then grasp it and be selfish, this is you talking to a mass audience, not just the presenter, not just replying to the person on the other side of the table. Remember that. Keep going and talking until they tell you to shut up, basically. Always talk as much as you can. Never give “yes” or “no” answers. The radio presenter has a tough enough job interviewing up to a dozen people per show. Having to tease every answer from you will piss them off and you might not get asked to come back.
It’s always better to say â€œYes, but â€¦â€ rather than â€œNoâ€! or â€œI think youâ€™ll findâ€, â€œWhat is more importantâ€, â€œThe question to ask isâ€ etc.
Question: â€œYes or no, did you have sexual relations with that woman?â€ Answer: â€œMatt, I think the more important question here is whetherâ€
Photo owned by Neeta Lind (cc)
The start is the end is the beginning
The start: Line up the points, get them out there, have a strong opening.
If you are on second and are asked to rebut a point when you come on do, once you get your own point made too. â€œIâ€™ll get to that but first the backgroundâ€ Get your main point across. That’s what you’re there for. The end: Go back to the start. Your main point. Try and get that last word.
Grandad is bringing Irish blogging into disrepute. Oh noes!
I actually wanted to live in this former mental asylum but 300k was too much for the size of the apartment.
Speaking of which: An amazing pic of the Aurora Borealis from space.
Johnny Knoxville to do hip and cool ads for Microsoft?
Check out the Iron Maiden plane.
Forget the YouTube 10 min limit, how about 12 second videos?
Speaking of YouTooob, a way of always getting the higher quality version of the videos.
Via Noel: True
(Not a fan of the new logo mind)
This new piece on Bertie Ahern is great. Look at it, download it. Send it on.
As per tradition, was in Fishy Fishy today for lunch. Still full.
It seems that if you use a certain url on the Aer Lingus site you can access the account details of whoever logged into some sections last. I logged into the Gold Circle section and when someone logged in after me the got the below details. I’m not the only one. Anyone that clicks on the url (which seems to be just a general url with session details) will see details of anyone who logged in last. I rang customer care who are not equipped to deal with this in fairness and they asked me to email in the url. Twenty mins later and I still can’t find an email address on their site that I can email. They seem to think fax is enough for Irish people. Oh and their Aer Lingus queries site is down so I can’t send in my “query” via there.
Not that I have much of a clue about security but it appears to be a simple session hikack, although not intentional. The url sent to me and others by someone linking to the Gold Circle page contained session details and for some reason when registering after that for Gold Circle and logging out, the next person in could see the details of the previous person. If they hadn’t logged out yet you got the screen cap from above but if they logged out you saw “just” their email address. A very obvious data breach.
The worrying thing is that this technique might be used to get even more details from accounts including credit card details. So on Easter Sunday I am told I should email this into customer care, if I can find their email details. I’m still looking.
Update: Email to customer care:
My personal data was accessed by other people.
My mobile number is +353
I already called about this at 3pm today. I was told to fill this form in. There has been a data security breach on your site which has ended up with my personal data being exposed via the Gold Circle section of Aer Lingus website. It has happened to others too and I believe they have made contact.
The clock started ticking for me at 3pm and I would like to be contacted and assured that this data breach is being taken seriously and that a report will be issued as to what happened. I would also like to be updated on the progression of the investigation of this issue.
I have also put this issue on my website: http://url.ie/aln and will be updating it as time goes by.
Update 2 @19:11 – Well Aer Lingus took down the site for a while but the issue is still there. James Galvin shared a url and when I clicked on it, I got his fake account details:
Including his credit card details, though he didn’t put them in:
The very worrying thing is that it was sheer accident that some of us happened upon this. Is this a temporary bug or has it been around all the time? Can session IDs be predicted?