Archive for the ‘business’ Category – Your own mini newsroom

Sunday, September 6th, 2009


I’ve written a lot on doing your own press/PR on this blog and more recently on the Mulley Comms blog on building relationships with journalists. If you are confident with your press release then as important is a good press list. I’ve built one up over the years and have shared it with a few people but it always needs updating and fixing. There’s always bounces and when the Irish Times recently changed email address it became a right pain to sort (not really as simple as find and replace when the old addy worked for some still). They also build new lists based on requests from customers.

Media Contact (Disclaimer: They hire me to give talks) are famous for their red book that has the contact details for every media publication in the country, a book I’ve been using for years, well before I started working with Jack in there. They also have a digital version of said book with the website. It’s also a full blown press release building and management system, allowing you access to thousands of press contacts in Ireland. The gold of the system is that the details are constantly maintained so you can be sure they’re correct but also the lists they have are segmented. You can send a release to just business journalists, to certain feature writers, to sports only, to TV sports only etc. etc. If you send a good few press releases out per year either on behalf of your company/yourself or for clients then this is worth investing in.

However for smaller companies or those that might just send one press release now and then, they’ve created a “Lite” version of the service called Media Express. It’s €150 to send out a press release to 1-5 of their lists (costs more for more lists) though if you use the discount code Twitter you’ll get 50% at the moment. The pricing is good value in my view as consider the time it would take you to compile a proper press list? In these days when companies should be upping their sales, marketing and PR to get more custom, a service like this should be one tool in their Pat Mustard toolbox.

At Nokia World

Wednesday, September 2nd, 2009

At Nokia World in Stuttgart (Nokia flew me over and are putting me up, and putting up with me) today and tomorrow. Some really good stuff from their research labs as well as the announcements that are all over the web today too. I like the X6 and the X3 all you can eat music phones. Still trying to get a play off the N900.

Nokia glasses from their research lab

Nokia glasses from their research lab

Anyways, two videos I’ve uploaded and below are of the glasses for navigating a virtual world and the real world. What I like about them is they’re not just displays, you’ll note in the video they track the eyes so if you look left or right or look up and down with your eyes only and not using your head, the landscape and data displayed will change. The screen part of these glasses are pretty thin too meaning they’re not too far off having them in normal sized glasses.

Golden databases

Monday, August 31st, 2009

People keep mentioning Obama’s online campaign to get elected and how all the bells and whistles changed history but if you look at it, it really was nothing more than a well structured database that had great data in it. Obama’s campaign sucked volunteered data in and then used it. What many political campaigns fail to do is either get good initial data or they do nothing after storing it, they let it stagnate. Obama was all about actions and asks once he had the data. Asking for 10 dollars, knowing where you are and asking you to come to a local event etc.

In the good times, there was plenty of money being spent by companies on outside resources: Fixed assets, consultancies, marketing, PR, training and all the rest. Now that’s drying up or has dried up. So many companies that were in the service industries can’t get work now. Many freak out about this but from experience I find that companies need to change slightly and they can get work from the same client, just not the same work. Companies are latching on to what their core products/services are and not altering them or changing them completely. They should. While most companies are being put under extreme pressure to not spend at all, they also know that they need to invest in areas where there is not going to be spend on external resources. So if they take marketing or PR in-house, you can be sure that they’ll want training to make sure they can do the best job. What PR or Marketing firms are giving traiing in 2009? If there is no money to be spent on training areas they normally spent on, you can be sure that they’ll want training on being more cost-efficient. If they no longer buy your physical product, you can be sure they will still invest in other areas.

Strips of gold
Photo owned by LaPrimaDonna (Seeking inspiration) (cc)

And my point? Most companies have massive databases of customer details that are sitting there, gathering dust. Why not work on those databases and poll your customers on how they’re getting on in 2009 and what their most pressing needs are? See can you be of help instead of trying to flog something they just don’t need/can’t afford right now. While your exact service might not be needed, the company under pressure in 2009 might need help elsewhere. Trying to sell sun cream when it rains won’t work but if rain is unusual a lot of people will need umbrellas since they wouldn’t have had them up to this point. Find out the needs and then partner if you can’t directly provide that product. It’s outside of the comfortable parameters of many companies which isn’t such a bad thing.

If you’re just starting out and think you have great product you can team up with a company or organisation that has a golden database. When the goings were good and companies spent everywhere, these databases were bursting. Contact the company and confidently pitch your product in the form of a partnership. There is no greater time to get the attention of a potential partner. Everyone listens in 2009. Remember though that Data Protection Laws apply but more importantly not being a spammer applies. Before you ever contact those in the database with an offfer, understand their needs. Done wrong you lose people in the database and anger them, done right you make existing customers happy and better off.

Nostalgia video:

Judge Mental

Sunday, August 30th, 2009

Want to be a Web Awards judge? Apply. No need to sing a song.

Actions through words – PR and Marketing peeps helping small business

Friday, August 28th, 2009

All aboard. Brand Ireland suggested the below, I’m game:

the coming together (solidarity) of a range of professionals in the areas of Marketing & PR to offer some free expertise to small businesses or a chosen business in an effort ‘revoluntionise’ their brand and create some buzz for their business. This grouping could act as a full service agency for the chosen brand for an agreed period of time in an effort to bring the business or brand to the next level and then hand back the reins. Obviously to be done in ones own spare time

Anyone else want to chip in? Leave a comment over on their blog.

Get in – 09 Realex Web Awards – Few more days to nominate

Wednesday, August 26th, 2009

Go on, get nominating. Reward the websites in Ireland that you love. Nice to see most sponsorship slots are nowt full. One or two spaces left though if you think a company is interested.

One more tune – Public Online Marketing workshop

Thursday, August 20th, 2009

I’ve been asked by a few different individuals and companies to put on an Online Marketing workshop in the next few weeks. I’ve blogged on the Mulley Comms blog about being pretty much booked out from here to December so while very last minute I’m doing a full-day Online Marketing training workshop on next Tuesday Wednesday August 26th in Dublin City Centre (venue to be decided later). The cost to attend is €220. email damien (at) if you want a space. Spaces are very limited. I cap workshops at 12 people.

After that I’m doing the Social Media Unspun talk with Media Contact on September 17th and an Online Marketing workshop with it@Cork on October 13th, one for South Cork Enterprise Board in November and that’s about it for the year.

Remember though, you can download my online marketing documentation and for many people and companies, that’s a good enough starter.

Esteban "Deep Breath" Music Video on Vimeo
Photo owned by philcampbell (cc)

70 Funded places for unemployed graduates on ICT course at UCD

Friday, August 14th, 2009

via the Mulley inbox:

Seventy funded places for unemployed graduates are available on a Graduate Certificate in Information and Communications Technology at UCD, as part of the announcement by the Minister for Education of 1,000 part-time postgraduate third-level places for unemployed workers. Successful applicants will have €2,500 of the €2,750 fee funded by the Higher Education Authority.

The deadline for receipt of applications is 24 August 2009.

There are also four other Graduate Certificate programmes, in entrepreneurship, information technology, sustainable agriculture, green technologies, or nanobio science. See here.

Oh yes, courses and things

Thursday, July 16th, 2009

Terrible remiss with letting people know about courses and such, despite getting emails and Facebook mails.

Social media unspun
Those evil people at Media Contact tell the most awful of fibs. 🙂 I am not a blogfather and not a social media guru or expert, in fact anyone that says they are, are talking shit. You can’t be an expert at something that evolves before your eyes. I am however sharing my views on social media in conjunction with Media Contact and hopefully people will come away form the social media Unspun event a bit better informed and will realise Twitter, blogs and Facebook are not businessjesus.

Online Marketing training course in Dublin
In conjunction with SQT I’m giving a full day public Online Marketing course the week after next in Dublin. Restricted to 10 places. I’ll have the Online Marketing Documentation updated before that course. As usual, whether you attend a course or not, the documentation is free to download, use and abuse at will.

Online PR training courses
There may be one or possibly two Online PR courses I’ll be doing for free as test runs before a paid-for Online PR Course happens towards the end of August. Members of the Online PR in Ireland Facebook page nabbed the places at the test runs, sorry. Documentation will be made available after course number one for download.

There’s a Courses section over on, perhaps I should use it? Hmm.

Train the trainer
August too might see me doing a train the trainer course in Online Marketing.

My Favorites from DQS6
Photo owned by heidielliott (cc)

Want to increase innovation in your company?

Tuesday, July 14th, 2009

Got this via email, might be of interest for Dublin based people:

Limited places left for ‘Driving Innovation’ Workshop this Thursday. Participants apply an innovation tool to their business models and identify new business opportunities. Workshops have reached over 100 companies nationwide, with great success. Location – Studio 1, Science Gallery, Trinity College Dublin. Registration 9:30, Workshop starts at 10 and ends at 12. MUST REGISTER IN ADVANCE.
To register or get more info, email Claire Shanahan cshanahan < at > or 018794000