TechCrunch talks about the new Rojo idea known as Feedshare. Basically you stick some code on your page and it advertises a blog and an ad. In turn your blog will be advertised on someoneelse’s blog. So for every block of ads you show (2 in a block) your ad will be displayed on another website. Rojo makes money from the second ad. I like the fact that the ad also has a direct link to your feed so you can subscribe to it.
It’s a good idea but I wonder will it get eclipsed by a service that just allows you to display one ad and you get an ad in return (we are back in the bubble with companies giving you something for free) or one ad and a share in the second ad?
The person that builds this blog network would have access to a lot of Irish blogs then and would have the opportunity to then offer revenue share on ads in the future. So have the reciprocal ads to start with and then when people trust you enough you could give them the opportunity to display a second ad which they’d revenue share in.
Another lazyweb idea from Damien. Someone steal this idea.