So you’ve decided to get your blog up and running on your business website. What now?
Here’s what I’d advise:
Before you even set up your blog you should actively be reading blogs. Blogs that talk about your business area, Irish Business Blogs, general and respected business blogs and anything you find fun. Make sure there’s an entertaining mix. See how the masters do it and see how general bloggers write blog posts.
Leave constructive comments on the blogs you’re reading. Share links with the bloggers. If you like a blog post than tell the author. Feedback is good. You’d want the same on your blog right?
Set up and go private:
When you have your blog installed, consider making it private to start with and give a few people access to it and have them evaluate your writing. Ask some of the bloggers who you subscribe to to participate in this private evaluation of your blogging style. Take their advise and amend your blogging while still remaining comfortable on what you’re doing. If you feel this new style is not you, don’t do it. The private option is a nice baby step too before going totally live on the big bad web and for some is a better and less nerve-wracking way to start.
If you want, wipe your first few test blog posts where you got private feedback and launch with a new blog post announcing who you are and what the purpose of your blog is. Add your favourite bloggers to the blogroll/link list of your blog. Don’t go asking for a link or asking for a link exchange, you’re too new to ask for a link when the blog is but a day old.
Talk it up:
Ask those who were giving you private feedback to introduce you to the world though they’ll probably do it anyway. You have an address book. Email those on it telling them about the new blog. Without spamming people. Change your email signature and add in the blog address. Announce the blog on the front page of your website. When leaving comments on blogs, use your blog address as your website address. Don’t leave comments on blogs announcing your blog. That’s cheap and old-school. Add your blog feed to your Facebook profile. Add your blog address to your LinkedIn profile.
Listen to the comments from the public and take in their feedback too. Appreciate their feedback. Set up Google Alerts or Google Blogsearch alerts for your blog address and blog name. See what others are saying about it.
Enjoy what you are doing.