Mulley Communications had a survey carried out on how people react to Google search results and Google ads.
If you’re not in the top 3 results, hardly anybody is going to pay attention to you.
Google Ads? What are they? Seems they get little attention.
People are not using the address bar to type in website addresses, they just ask Google.
Women are a little bit better than men at considering the data presented to them.
I can see a future where Google’s “I’m feeling lucky” will be the default. Type in your query, get a single result.
There are videos of the heat maps generated based on the movement of eyes around a webpage: