The BBC talks about blogs and marketing scum in a story on their site. Specifically it talks about some utter fucktard (isn’t that a great word?) who commented on a post that the venerable Tom Coates wrote on the immensely personal subject of his estranged father. The fucktard in question was fictional, a character used to market a cleaning product that sounded like something one would be charged to perform on a girl in a brothel.
People call these new guerilla marketing stunts “viral” marketing. A wart is a virus isn’t it? So is herpes? It is vile marketing more than viral marketing.
Anyways… there’s a link to a post on my site with the link text public-spiritedness. Cheers BBC!