I heard Tony Burney on Morning Ireland this morning where he stated
“Customers are hard to get, but extremely hard to keep. ”
Burney provided hotel accommodation, meals and pocket money for soccer fans who hadn’t budgeted for a few extra days on the Mediterranean island.
That’s the attitude one should have for your customers. Go out on a limb for them. It should pay off for Tony too with all the free advertising he’s getting. The man should start a blog and keep the public updated.