Do know what it means to know something? About your business? Those that know something, really know it, about their business or life or themselves are the ones who can see what happens next, will have a good guess about future outcomes and can easily adapt to changes. Feynman goes off on a fine rip here about fakesters:
“Because of the success of science, there is, I think, a kind of pseudoscience. Social science is an example of a science which is not a science; they don’t do [things] scientifically; they follow the forms — you gather data, you do so-and-so and so forth but they don’t get any laws, they haven’t found out anything…. You see, I have the advantage of having found out how hard it is to get to really know something, how careful you have to be about checking the experiment, how easy it is to make mistakes and fool yourself. I know what it means to know something, and therefore I see how they get their information and I can’t believe they know it, they haven’t done the work necessary, haven’t done the checks necessary, haven’t done the care necessary. I have a great suspicion that they don’t know, that this stuff is [wrong], and they’re intimidating people.”
You’d swear he was talking about the new breed of Twitter ninja coaches popping up around the place guaranteeing that you can make money from twitter by adding 5,000 to your reading list, hiring people to fake your messages, target influencers while ignoring the peasants and link to affiliate crap in every message. Pseudo happens. In every situation and industry.