PR and Media training for Irish Tech companies / startups
If you're new here, you may want to subscribe to my site using a feedreader or email. Thanks for visiting - Damien.
The three biggest threats to a company that want to get media coverage are these:
The Control (or command) key, the C key and the V key. In other words copying and pasting.
Forget the idea about some journalist wearing down shoe leather, wearing a hat with a press card on it and beating down doors trying to find your companyjust because it’s amazing. Journalists these days have much more to do than ever before and have press releases clogging up their inboxes twenty four hours a day. Look at the amount of downsizing in newsrooms and the increasing reliance on syndication.
If you are a startup and you are run by geniuses, you still need to market yourself and you still need to get the attention of the press to aid in the marketing of your company. Why should a journalist give you coverage if you sit in your office and expect them to find you via some magic journalistic yellow pages?
With that in mind and via repeated suggestions from a few parties :), I’m going to run a half-day paid workshop on dealing with the media/doing PR from a Tech company perspective. If there’s interest of course. Maximum of 11 per session. Minimum of 9.
We’ll go through how Irish media works (from my perspective), how to approach journalists and build a working relationship with them, what makes good press copy, how to run a combined media campaign and some basic interview skills training for print and radio.
Interested? Then leave a comment or send me an email with a preference for Cork or Dublin.
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July 16th, 2008 at 9:34 am
Great idea. You can count me in for a Dublin workshop!
July 16th, 2008 at 10:24 am
Dublin please
July 16th, 2008 at 10:26 am
I’d be interested in this too Damien. Dublin gets my vote.
July 16th, 2008 at 10:55 am
I’m interested too. Dublin
July 16th, 2008 at 11:10 am
Hi Damien,
Count me in. Another vote for Dublin.
July 16th, 2008 at 11:28 am
Dublin please
July 16th, 2008 at 12:06 pm
Nice one Damien. Dublin if only because I can catch the train. And after 12th August would be great - so I can actually attend. Hopefully cast off that day
keith
July 16th, 2008 at 12:46 pm
Yes please .o/
And (not wanting to buck the trend) it’s a Dublin vote for me too.
July 16th, 2008 at 4:23 pm
Dublin for me too please!
July 16th, 2008 at 7:40 pm
Hate to add to the Dublin gravity field, but Dublin please.
July 16th, 2008 at 7:55 pm
10 for Dublin so far.
July 16th, 2008 at 9:50 pm
Dublin me arse
see ya in the real capital Damien, I’m in, need all the help I can get
July 16th, 2008 at 11:20 pm
Limited to tech only companies? Could be extremely useful to me, but not sure if I fit profile. If so, either location.
July 17th, 2008 at 1:20 am
Pat,
Come on up, we have hot and cold running water and electricity in almost every home
Joe.
July 17th, 2008 at 3:47 pm
Include me in too. My vote is for Bandon. Or Dublin at a push.
July 17th, 2008 at 4:24 pm
Damien,
If you’re interested I’d be happy to come along for half an hour and give some perspective from the journo’s point of view.
JC
July 18th, 2008 at 12:45 pm
Count me in for Cork.
July 19th, 2008 at 11:34 am
Great idea. If I’m not too late. Dublin please
July 20th, 2008 at 2:26 pm
Cork, please. I’m in and I will march at least three clients in at gun point. The ones who want to go the least are the ones who need to go the most. Ain’t that always the way?
July 20th, 2008 at 10:30 pm
Would be IDEAL for me…. in start up stage, hoping to launch my website in next few months. I’m based in Cork, but would travel to Dublin for it. With all the interest…would you consider running 2 courses, one in Dublin, one in Cork??
July 20th, 2008 at 11:13 pm
one more for cork
July 22nd, 2008 at 2:22 pm
Cool. I’m with Conor on the Cork one, Cheers
July 24th, 2008 at 12:14 am
Email sent out to everyone about the event. August 6th for Dublin, not enough numbers yet for a Cork one.
July 24th, 2008 at 12:13 pm
[...] you may want to subscribe to my site using a feedreader or email. Thanks for visiting - Damien.This media training for startups I mentioned will take place in Dublin on August 6th. City centre venue will be announced soon. [...]
July 30th, 2008 at 9:12 am
[...] week is the Media Training course in Dublin. August 6th in the afternoon. Takes place in the lovely Radisson Hotel. Also home of the [...]
July 30th, 2008 at 10:46 am
^ One more for the Cork show. Thanks.
July 31st, 2008 at 10:52 am
Whereabouts is the Aug 6th one being held in Dublin? How much? And it it full yet? All the info is probably around here somewhere so I’ll keep looking.
August 8th, 2008 at 2:41 pm
[...] to my site using a feedreader or email. Thanks for visiting - Damien.Feedback so far on the Media Training class on Wednesday has been quite positive and I hope that those on the course will start popping up in [...]
August 9th, 2008 at 12:20 pm
Hey Damien
looks interesting, i’d be up for attending the cork one, if i’m not too late, and if it’s not too expensive… What’s the damage?
cheers