Twenty Major Book Launch – PR Campaign for launch

I volunteered (without being asked) to do the PR for Twenty’s Book Launch. Being all urban, and hip (Twenty, not me), we needed to also reflect that in the campaign. Now, I hear you say we should do viral and Gorilla but Twenty is far more than that and deserves the edgiest form of marketing and that’s Red Ass Monkey marketing.

Red Ass Monkey Marketing

1. Hire 400 people to go to the Phoenix Park and spell out the words CUNT as a plane flys overhead.
2. Dress up 100 kids as mini-Twentys and have them try and get served in all the Dublin pubs. Screaming obscenities and starting fights. Like the kids from this but with Twenty Masks.
3. “Leak” Voicemails celebrities have left Twenty. Think Twink but not as scary or shrill.
4. Hire a guy to walk on to the set of the Late Late and oh hang on, been done.
5. Stalk Charlie Bird, nothing like free coverage on every news bulletin.

Anyone else got suggestions?

9 Responses to “Twenty Major Book Launch – PR Campaign for launch”

  1. Branedy says:

    How about spamming all the churchs, and getting them to Ban the book?

  2. Twenty Major says:

    Number 1 is just brilliant.

  3. George says:

    Heh, I’d be up for no. 1 just so long as I can get a royalty free copy of the overhead photograph 😀

  4. Twenty Rose of Tralee lovely girls dressed as majorettes dancing on Ron’s bar counter while Ray D’Arcy is savaged by Bastardface.

  5. Take out an ad in the local paper.

  6. Use the occasion of the ‘2008 Irish Blog Awards’ to ‘officially’ launch the book [with a free copy ‘for everyone in the audience’ ;-)] ?


  7. Deborah says:

    Yup – am totally with Shannon! 😉

    Oh yeah… and Primal too… can we add Ryan Tubridy too? Please??? And hell, while we’re at it… why not throw in Kenny too!?