Jeff Jarvis points out that the Guardian are going to stream the TV series “The Wire”. More here on the Media Guardian site (use BugMeNot.com for a pass). Jarvis points out it was the Guardian who did the Ricky Gervais podcasts too which generated a nice few quid for everyone when they went a pay-to-listen model. I think the Guardian more than most are getting the idea that they are a media org not just a newspaper and as people want podcasts and videos, they should cater to that. The New York times does that a little with their YouTube channel with original content such as David Pogue and the iPhone musical number.
Over here, the Irish Times are apparently doing video though it’s shite. I’d expect over time that they might actually get their own little mini studio for things like this besides outsourcing. The Independent and the Examiner will also have to get into more media forms. I have a feeling the Indo will do this soon but again, not using in-house people. The Examiner will come along to the party eventually. The Irish Times has recently invested in Entertainment.ie which is a good enough site but very yesterday in what it does. They also sought to look into buying the Irish interests of EMap which include TodayFM and Dublin 104FM. It’d be a shame if they didn’t leverage the fantastic talent they have in there to do podcasts and videos, though I suppose that might actually mean paying them money for all their extra work. I’ve heard from some sources that the current Irish Times bloggers are doing it out of a love for writing and receive sfa from their employer to do it.
It’d be very interesting to see whether a media company that owns both print and radio assets would cross-link them and whether that’d be allowed. Everything is going from dead trees to electrons and it makes sense for an organisation to feed the new appetites of those that exclusively read online. I’m almost one of them.
I haven’t mentioned RTE yet. Best til last? If RTE don’t change their gameplan soon they could be a runner-up to lots more websites. They need to stop streaming their video using the godawful and much hated Realplayer and allow people to embed clips on blogs and websites. Just stick it all up on Youtube for goodness sake. Perhaps they’ll use the online medium to launch their mooted 24hr news channel? Would make sense I suppose. Like the Irish Times there’s some fantastic talent in that organisation and a lot of waste too. It would be nice actually to see their current affairs sections expand massively online. I’d listen to Morning Ireland, all morning and evening. They’ve butchered 5-7 live so much now that I rarely tune in. Morning Ireland especially is jam packed and a lot of the reports could probably be left in their original expanded form online. It’d be great to hear more interviews online.
Or perhaps with the Denis O’Brien acquisition of the Irish Emap stations, shows like the Last Word on TodayFM might expand their coverage too and do a little video segment which will have longer interviews of guests?
So will we see IrishTimes.tv and IrishIndependent.tv? I think we will but I wonder will Setanta have beaten them to the punch? They seem quite progressive. Meanwhile here’s some nice stats on online video advertising, the past, present and future of it. Gold in them dar hills.
From their radio internists to online to Guardian Films, the Guardian, under the wider company the Guardian Media Group, know that they are now a media company. But while all of this is done the newspaper (in print or online) will remain central and diversity is seen as a way to protect it.
“I’ve heard from some sources that the current Irish Times bloggers are doing it out of a love for writing and receive sfa from their employer to do it”.
A good while back I put that question and others on the business of the Irish Times blogging to them and, surprise, surprise, got no reply.
A way for Rte to make their big splash with minimal effort would be to make their raw unedited footage available for non-commercial reuse.
what do you think the smart thing would be for tv3 to do?