Author Archive

Fuck The Recession – Word of mouth beats all

Sunday, May 17th, 2009

This blog of late has not been firing out the usual daily Fluffy Links and other semi-regualr afternoon posts. I’ve just been mad busy. So much for a downturn. Life for me and Mulley Communications is good. On a daily basis I’m getting people ringing me asking me to do training or consulting. Sometimes I’ll send them to someone else, I just don’t have the time. 2009 is when companies are thinking differently and some are taking skills back inhouse. They’re doing their own PR and Marketing or they are embracing the online medium for the first time.

This post isn’t bragging but to point out a very interesting fact: I have never sought work from anyone. No coldcalling, no emailing offering services. All the work is coming to me from people recommending my services. People, some of whom I don’t know, I have never met but they were a talk of mine or read this blog. Thank you!

angel of happiness
Photo owned by a little tune (cc)

The other interesting fact is that Google brings me nothing. Despite ranking well on this blog and on the Mulley Communications for various terms, people don’t contact me after finding me via Google. This is fascinating isn’t it? Twitter brings me work, people who read this blog, people who have seen me talk at events. All places where I am more human and where I have hundreds of interactions with hundreds of other people. Despite the huge effort put into SEO, it’s word of mouth that gets me business.

I did a post a while back about working with the media to get coverage. Is all about people and knowing them and it’s also for me about people knowing me. Just like the advice to never turn down a press interview, if asked to talk at an event, never decline if you are free and can make it. If there are 300 people, 30 or even 3 at the event, go there and one person at a time if needs be, show your ability and authority to them. Volume doesn’t matter in a world where everyone is one step or two away from millions of people. If one person recommends me to one other after an event then I’m sorted.

I also suggest to people that are doing press to act as a router for the media. If someone from RTE rings you up and it is’t your area, don’t leave it at that. Find someone that does cover that area and give those details to the media. Help them to do their work. The same goes when people ringing me ask me to build them a site or do traditional PR or do tech support. I’ll find people for them.

Express Your Feeling!
Photo owned by ? Sleeping Sun ? (cc)

Always add value to a connection

Connections to me are:

  • Twitter
  • Facebook
  • Phone
  • Conferences
  • Talks

If you get an email from someone, give them something of value back. Same with phone. Twitter. You get the idea. Go to Barcamps and contribute. Do this either by adding to a discussion or sitting on a panel or giving a talk. Give talks at colleges or companies if asked. Paid and unpaid. If you can send people home with new knowledge then they’ll associate it with you. It’s amazing the way people have sent me business over the past 12 months soley because they saw me talk at an event. One thing to note though is this is the long game, not the short game. Momentum to get word of mouth recommendations takes time to build but so far in my experience it hasn’t slowed down. Fuck the recession, give out value to get it back.

Weezer do MGMT and Lady GaGa

Sunday, May 17th, 2009

Via Weezer sing Kids and Pokerface.

View from Gaiety School

Saturday, May 16th, 2009

I really like this photo. Not bad from the crappy iPhone camera:


Cork and Politics

Saturday, May 16th, 2009

For those of the Corkonian persuasion, there’s a new site in town if you want to know more about your politicians in Cork. The site is called Cork Politics and is a handy resource for the upcoming local and European elections and will probably be a vital source for the upcoming general election too. With this site and the Kildare Street site, politics is becoming more transparent and reporting of it is no longer up to salaried individuals.

Photo owned by eriatarka66 (cc)

Patricia McKenna gives voice to voiceless

Friday, May 15th, 2009

Patricia McKenna wants to give a voice to the voiceless. These are her people now?

Michael Jackson mime
Photo owned by alex_ford (cc)

Le Mime
Photo owned by jan lewandowski (cc)

Fluffy Links – Friday May 15th 2009

Friday, May 15th, 2009

Competition from Something about Colin Farrell and a bed

All Ages venue coming to Dublin? Rocking.

BT have a competition. Seems like a broadband Truman show.

Open Cofee Drogheda, come on down.

A bit of reality: Social Media Expert dot .ie

Another New Blog: Fiscal Student.

New service: Be Thrifty. Affiliate Marketing but you get a percentage back if you buy through them.

Amazon is one more step to killing off publishers/printing presses.

KMFDM – A Drug Against War

Blogger visit to the Dáil. Thanks to the Green Party.

Thursday, May 14th, 2009

I know what you’re asking. Was he wearing sandals? No, no sandals but he still had his superpowers with him. A few bloggers and an unexpected 79 members of came along to the Dáil yesterday evening and got shown around the Houses of the Oireachtas by Ciarán Cuffe, after which we had a chinwag with John Gormley, Ciarán, Deidre De Burca (a very pretty lady I must say) and Damian from Green HQ. The conversation was mostly polite too but was far too short. Another time.

Free Fun Colorful Retro Rainbow Sprinkle Ice Cream Cone Creative Commons
Photo owned by Pink Sherbet Photography (cc)

After that we headed to the public gallery to watch a vote or two. Jesus, but John O’Donoghue’s head could really explode soon. After that we headed off to the Dáil bar. Hilarious the way the bar is like some sectarian place where all the parties have their own sections. Is the Dáil always full of hacks and wannabe pols? I’m sure people will complain about the Greens trying to influence the bloggers or some bullshit like that. I can happily say I’m still not a fan of the Green Party, I respect a lot of what they do however and as someone who has already stated he was a fan of Ciarán, I’m a bigger fan now. So watch and learn Fianna Fáil, this is how you to “that thing with bloggers”.

Darragh has a far more detailed post here. Worth reading and looking at. Update: Post from Mark too.

Fluffy Links – Thursday May 14th 2009

Thursday, May 14th, 2009

We found Brian’s very small one.

Some gold here in details about the New Yorker.

You can still be a winner with Komplett.

The next Facebook Garage in Dublin is on the way.

A noble pursuit. Finding and saving documents that might get destroyed.

Via Buildings and Food – Amazon’s blog on books.

Want a discount for the iQ BootCamp?

Wednesday, May 13th, 2009

iQ Content have offered those that read a discount of 20% on tickets to their Bootcamp. This is probably the best web training event in Ireland every year and covers everything that a business that’s serious about the web needs.

So you get 20% tickets for this three-day event but because there is an early bird offer on right now, you can actually get a 40% discount. The event is on June 9th-11th 2009. I think I might be doing something at it too, not sure, if not I’ll still be going.

To avail of it all you need to do is enter Fluffy as the discount code when booking online.

Fluffy Links – Tuesday May 12th 2009

Tuesday, May 12th, 2009

10 people better than Tubridy for his new job.

New blog: The Gospel according to Seán.

Oooh a Food Writing Workshop.

Treasa does some digging.

Brian Crowley’s Fianna Fáil logo is where?

Mark Simpson on the wrong fight for gay marriage.

What the internet was made for: Nice results you get back when you do a search on Twitter for that phrase.

Legalising drugs. Did the Portugese model work?

David Lynch. Batshit crazy but still lucid. Ideas are like fish.

Tobacco with a redbull type kick. Good lord.

Practices to make ideas happen.

DM Stith – Isaac’s Song

DM Stith – Pity Dance