Author Archive

Digital Marketing Diplomas and FETAC

Wednesday, August 11th, 2010

Both the IIA/Irish Times/Prosperity and the Digital Marketing Institute have been press releasing and posting about their FETAC Diplomas. As well as emailing me asking to blog them.

After checking with FETAC it turns out these Diplomas are not FETAC approved just some component of them. Anyone that knows FETAC know how strict they are on this use of their logo and name to sell courses like these.

An email from the Digital Marketing Institute stated “FETAC Accredited Diploma in Digital Marketing” so that got me wondering.

This was their site earlier:

Digital Marketing Institute FETAC

And their Twitter:

Digital Marketing Institute FETAC on Twitter

Since changed to this, though note the website address:

Digital Marketing Institute FETAC update

Press releases sent out though with this line too, which some outlets picked up without checking. All news to FETAC.

Update: This was the DMI take on FETAC a week or so ago

So, how come some of the Diploma in Digital Marketing courses that you will see listed claim to be FETAC accredited? They are not! What that training company is doing is saying that the course is accredited by virtue of the fact that the company is accredited to deliver a DIFFERENT FETAC accredited course. For example, the Digital Marketing Institute could apply to FETAC for accreditation for, say, a Microsoft Excel course – there we could proudly announce that we are FETAC accredited.

But perhaps this would be a bit disingenuous, don’t you think?

Image link.

Then this is from the IIA website:
Digital Marketing Diploma IIA FETAC

and from their press release:

Diploma in Digital Marketing to launch in September

An exciting new Diploma in Digital Marketing with FETAC accreditation (level
5 minor award) is about to launch in September.

So yes, keep your eyes open for organisations claiming to do diplomas with FETAC accreditation. I worked with some orgs that worked with FETAC for training courses and they worked their backsides off to get accreditation. Very disappointing then to have this kind of thing happen. I’ve been asked numerous times about my views on these courses too so might as well put it down here: Some of the lecturers on them are very good. Right now there doesn’t appear to be better alternatives out there. And there’s your business opportunity right there.

Fluffy Links – Wednesday 11th August 2010

Wednesday, August 11th, 2010

The Glucksman Gallery in Cork are looking for interns.

Jolt Games versus Chuck Norris. Chuck no likey.

it@cork members can win a place on a 4 day project Management Course worth €1250 by it@cork member Velopi. Didn’t they do that song about JCBs?

Good post from Mumblin’ on Jim’s blog about the realities of the music industry.

This is an iPad holder I’d love. Sits into it to become an old style TV.

Some handy accessories/apps for taking photos with the iPhone.

12 classical musicians use their heartbeats to control in real time a computer composition and visualization environment.

Via Bookslut 20 classic works of gay literature. Nope, not read one.

Plan B – Prayin’

Des Bishop more fun on a holiday than Tommy Bowe or BOD?

Monday, August 9th, 2010

Via a survey from

Most popular male celebs to holiday with (Irish):

1. Colin Farrell
2. Des Bishop
3. Tommy Bowe
4. Brian O’Driscoll
5. Any member of Westlife

While Kathryn Thomas beats Grainne Seoige and Sharon Ní Bheolan?

See full survey results here.

Fluffy Links – Monday August 9th 2010

Monday, August 9th, 2010

New blog (to me) from Humphrey Jones. “More Stress, Less Success is a blog about being a teacher – a busy one.”

Nice app for Cork Tourism. Top ten places to check out.

Fancy that. Load of wine bars in West Cork now. Totally agree with the dislike of laminated menus.

Sales of tea, ham and batch bread soar as GAA season reaches climax.

Facebook Questions has an Easter Egg! Love it.

Book for adults done as a kids book. All my friends are dead.

Via the brilliant Berg Blog. A ball controlled by moving your phone.

Via Fabulist: Sarah Blasko – No Turning Back

BlogTalk 2010 – Galway – August 26-27

Sunday, August 8th, 2010

BlogTalk 2010 is back again in Galway. Registration for BlogTalk is €149 for two days (early bird). There are also have student / unemployed / one-day rates too.

Some of the speakers include:

  • Dan Gillmor (director, Knight Center): Activist consumers and responsible media creators in a networked age
  • Stowe Boyd (social tools authority): Social media blur: blogs, networks are turning into real-time streams
  • Don Thibeau (director, OpenID): Open identity for open government
  • Charles Dowd, Sonia Flynn (Facebook): The Facebook Platform
  • Ade Oshineye (Google): Social networks versus conversational networks

Full breakdown of talks.

Might be worth a visit for Dan and Stowe alone.

Fluffy Links – Thursday August 5th 2010

Thursday, August 5th, 2010

Keith Bohanna is running a Getting Things Done training day at the end of August. Also, because he likes me, €25 off if you quote DM or “Mulley is a bollox”. Up to you.

Congrats to the IIA with their Digital Marketing Diploma course.

Laura Jane Cassidy has a competition on her blog for various booky type things.

Philipp Lenssen has brought out a book called “Graphic Adventures: Being a Mostly Correct History of the Adventure Game Classics”. Base material is Wikipedia articles. Great use of open content.

IDEO launch OpenIDEO which is a platform to share innovation ideas to improve the world by looking at specific projects.

Two slightly related. Don’t set goals.

Achievement in games might be a bad thing. What about Foursquare and the like?

Via Jim C on his Phantom Show:
(alt link if the below needs a sign-in)

Fluffy Links – Wedn August 4th 2010

Wednesday, August 4th, 2010

(This should have gone out on Monday, oops)

Want to win a Robert Roberts hamper? Gráinne has the details.

Great breakdown from Ciara on the costs of the new iPhone 4 in Ireland.

Drew B does crowdsourcing for a week, letting people on Twitter and Facebook make his decisions for him.

Lovely legal opinions highlighted by Google Scholar. Done in rhyme, rant, noir crime style and more.

Instapaper user? Longform is a service like editor picks of good content to read on it.

Mad Men fan? See how their furniture is done.

Beautiful. The 3D revolving yet stylish palindromical sign for the Victoria and Albert tube entrance.
And a video:

Troika_Palindrome from Troika on Vimeo.

Fluffy Links – Friday July 30th 2010

Friday, July 30th, 2010

Last day of that Facebook sticker for your business and then I send them off to be printed. Get in.

Maura from Easy Schoolbooks has started to blog. I first met her at a training course a year ago at this stage.

Conference from the EU Ireland office. Communicating environmental issues through the web – What can the internet deliver?

“Claiming Our Future” is an event on in the RDS this October. Bringing 1000 people together in one day to discuss the future of Ireland. They’re looking for an intern.

NixonMcinnes are hiring. Brighton jobs.

A new WiFi Kindle is out. Cheap too.

Youtube gives you 15 minutes of fame instead of 10. Should have done this from the start.

Quick video showing main theme from Inception is directly taken from…

Blogging ideas – Matt Cutts suggests what is good content

Thursday, July 29th, 2010

Matt Cutts from Google did a presentation in Paris a while back and during it made some suggestions about what can make good content for a blog, content that might get you some quality traffic:

  • Provide a useful service – Blog about legal issues for example
  • Do original analysis/reporting
  • Provide great information/tutorials
  • Blog from a creative niche
  • Write code and open source it
  • Live Blog
  • Make lists
  • Create controversy
  • Network via your blog
  • Start an event/conference

Here’s his 107min presentation:

Fluffy Links – Tuesday 27th of July 2010

Tuesday, July 27th, 2010

Have a looksee at the Something Wonderful Comic who are looking for new readers.

Aoife makes her own crisps. Oven-Dried Salt ‘N’ Vinegar. Wow. Yum.

You’ve seen the Joe Duffy soundboard, right?

Handy for all businesses. Bord Bia Marketing Reports.

Parnell Summer school. 8 – 13 August this year is entitled: Gotcha! The Role of Media in Politics and Society

Mrs2Be now has a social media directory of Irish Wedding Suppliers.

Stream or download this album from a great band for free. The Cast of Cheers.

Facebook are looking for a Community Manager, Platform Operations (Dublin)

How to make your own In and Out burger.

Fatboy Slim – Everybody Loves A Carnival