Gaming Netflix’s recommendation engine

via Hollywood Reporter

Norwegian Viking Comedy but done with 2018 dialog. It’s good too.
Netflix not really into spending money on marketing for acquisitions, how do you make it a hit?

The key to landing on Netflix’s radar, he knew, would be to hack its recommendation engine: get enough people interested in the show early. Then, hopefully, Netflix’s mysterious algorithm would do its thing.

with additional pushes in Minnesota, Wisconsin and South Dakota, three states with large ethnic Norwegian populations.

Marketed the show to specific groups of people on Facebook ahead of the launch. Tested which ads worked. Spent $15k on the ads. Built momentum. It worked.

Netflix now wanted it to be an original and invested in pushing it. Kind of like force multiplication.

I’m reminded of a movie Danny Devito directed and was in called The Ratings Game where they rigged TV ratings to create hit TV shows.

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