That new device from Apple (avoiding putting it in the blog post title or body to avoid Googler traffic during the hype cycle) is going to make using the web easy for people who up to know found using a mouse, keyboard and a browser a tad intimidating. Webstats show that iPod Touch traffic has been quite strong and growing and this larger version is going to bring a whole new demographic online who might never use such an onbnoxious pointing device. A device without a “real” OS so no need to install patches, no need to shut down properly, no need to figure out all the shite UI gotchas and so on. A thin piece of glass that we touch and the full blown web and all the data she carries.
I’m sure it’s killing those that want the web acessible only via oily machines and those that somehow “deserve” the web but tough. The majority of people don’t give a shit that you can’t modify the device or Jobs owns their functionality. The same way most people don’t add a big fuckoff exhaust and go faster stripes to their car. Apple’s obsessive paranoia about control gives us devices like the iPhone and the iPad and the proponents of openness give us … the Nexus Phone two years later and One Laptop Per Child. Out of the box, Apple devices work for the greatest number. That really must take the power away from those that are called upon by the family to sort a driver for some device.
A tweet that sums up the massive potential for the device is this:
I’ve been pretty vocal about my dislike towards the iPad but I still want one. Imagine – not having to carry anything to class but a slate!
iPhones and iPod Touches are already being bought en-masse by educational institutions. Bye bye school labs and awkward desk setups. Schoolbooks and courseware direct to the device. Art galleries use iPod Touches for multimedia tours. Tate Modern has a great one. Apple from feedback knew the screen on the touch was an issue for lots of further uses of the device so this new device will fill a gap. It will probably impact on the Touch. Apple has shifted 20 million iPod Touches so far.
So, democratisation of the web. Is it open platforms that need an engineer or is it easiest route to get to the web, even if in a “closed” device?
Oh yes and ChromeOS, I think you just got sunk.