An article in the Business Post a while back covered the fact that RTE, Today FM and the regional radio stations are uniting to do an ad campaign to promote radio ads. This is the first time ever it’s happened. Shame it took a recession and many of them on deathwatch for it.
Why aren’t companies in the same industry doing this? Why aren’t hotels in a certain tourist location uniting and talking up their area? Why are so many companies now doggedly fighting over a smaller and smaller patch instead of making the patch bigger? Cooperation works if you want it to. The businesses in Washington Street in Cork did this a while back as did a number of other pubs running “decades’ nights in various pubs.
Do businesses in Ireland take things too personally so much that they couldn’t be a uniting force to build their whole industry? Thoughts?