They talked to bloggers. They told us of their new consumer electricity offering ahead of the press conference about it which is one right now. They asked us for opinions and answered every question. Genuine consumers got genuine answers in a nice relaxed atmosphere. They’re now in the electricity market with a guaranteed 10% cheaper than the ESB offering.
This is the ad which will be seen on TV soon enough.
I was seriously impressed with the transparency from a company of their size. Others will fill you in on the consumer issues they addressed.