Mirror mirror on the wall, who’s the greatest SEO of them all?

Competition time! Are you the best SEO (Search Engine Optimisation) person in Ireland? Want to prove it? Via the Irish Web Awards vehicle, we’re running another competition to see who’s the best at SEO in Ireland.

Mister Wilson Spammer
Photo owned by Mister Wilson (cc)

You have until December 1st at 3pm to rank your website for the following phrase: geansai gorm. Yup, we’re using a phrase as gaelige in order as as not to pollute the indices as much as possible.


  • Entries open to all Irish individuals and Irish businesses.
  • Search is to be performed on google.ie. Without Pages From Ireland selected, with personalisation off and from an Irish IP address.
  • The domain to rank must be a new domain. Must not contain the keywords in the domain name at all and no ccTLD domains are to be used.
  • Only want the homepage to rank, not other non-useful pages.
  • 301 redirects are not permitted.
  • Keywords as gaeilge instead of english but copy can be in English

Edit: Forgot to say a big thanks to both Cormac and Richard for their feedback about this idea.

89 Responses to “Mirror mirror on the wall, who’s the greatest SEO of them all?”

  1. […] a SEO competition going on within the Irish SEO community to see who can rank for the term ‘Geansai Gorm‘ (meaning blue jumper) by December 1st. […]

  2. […] means ‘Blue Jumper’ in Irish and its the wacky search term thats been chosen by Damien Mulley for an interesting competition to find the best Online Marketing/SEO company in Ireland. The sites […]

  3. Leon Quinn says:

    Its a ploy to expose the methods of some top internet marketing companies, I’ll be watching with a pen and paper!

  4. Gavin says:

    You do that Leon but you’ll need more than pen & paper to see what some of us are doing.

  5. […] here’s the background. Damien Mulley has set a challenge to get your site listed in first place on Google.ie for the search term […]

  6. What a great idea I thought. Sure it can’t be that hard I thought. Anyway, one webpage ( http://geansaigorm.mikeafford.com/ ) and a couple of blog posts later ( http://www.mikeafford.com/blog/2008/11/geansai-gorm-the-worst-bit-of-seo-ever and http://mikeafford.blogspot.com/2008/11/geansai-gorm-blue-jumpers-damien-mulley.html )

    … and where am I on Google?

    Nowhere that’s where.

    By the way – what’s with all this […] a SEO competition going on within the Irish SEO community to see who can rank for the term ‘Geansai Gorm‘ (meaning blue jumper) […] business????

  7. OOps – sorry – one thousand apologies – for some reason I got a free bonus post there – a snippet from my blog. I wonder if I’ll get another one with this apology…?

  8. […] one that Damien Mulley is running. I finally got around to putting my own entry live. I couldn’t make my mind […]

  9. […] is currently sitting in 55th position on Google.ie for the keywords ‘Geansai Gorm’. The rules state that you have to rank in position number 1 on Google.ie or to be the highest […]

  10. […] Mulley is running another innovative competition to find the best Search Engine Optimiser in Ireland. The competition has become known as the Geansaí Gorm Competition. (although I think it is being […]

  11. Roseanne says:

    I’ve some geansai gorm links going a-begging on the IIA blog… 🙂
    May the best SEO win. Good luck to you all!

  12. […] Damien Mulley has started a competition to test peoples Search Engine Optimisation skills (SEO). Unfortunately I won’t have time to dedicate to it but I couldn’t resist adding a quick ad for tests when I was messing around with Google Adwords. […]

  13. […] The competition is being run by Damien Mulley, and all the details about it are here. […]

  14. […] this all about?! It came to our attention recently, thanks to Roseanne from the IIA, that blogger Damien Mulley is running a clever competition to test the search engine optimisation skills of us web developers […]

  15. Cormac says:

    For anyone that might be interested, I’m trying to convince a Geansai Gorm spammer about the error of his ways on 7VN http://www.v7n.com/forums/seo-forum/105218-if-you-re-good-seo-can-you-answer.html

  16. ggwinner dot com says:

    I think everybody involved in GG contest is following the thread you’re talking about

  17. MsbCentral says:

    I can’t believe I got my own stalker

  18. Louie says:

    I think everyone that is part of the GG contest is a stalker and in-turn has a stalker/s, so is not surprising at all…

  19. MsbCentral says:

    All in good form too!

    But having one of the guys who made up the rules as a stalker makes me feel priveleged.

    I just queried that Damien hadn’t mentioned that the Ad needs to be organic.

    So I just want to apologise to everyone for that – it’s clearly upset someone very deeply. For some reason.

  20. MsbCentral says:

    Oops! I meant to say that the winner needs to be organic!

    Just giving credit to Keith Shirley for his AdWords.

    I know it’s an seo competition. I dont use AdWords myself and I’ve often queried about other “SEO” companies who use adwords only (i.e. have no SERP’s themselves at all) – but this has caused someone affiliated with the competition to, um, take a personal hunt into my professional career. I really dont think this it the platform for it nor is it fair but I wont be stooping to that level

  21. Cormac says:

    When a competition for something as transparent as SEO is created, each entrants’ activities are going to be scrutinised to a certain extent. In my case I publicly called you out as you clearly spammed many sites to gain an improper ranking in the SERPS.

    Was I wrong it do this? No. Because since my forum posts you have admitted to spamming.

    If you believe yourself to be a proper SEO then that’s your opinion. It’s not one I share with you.

  22. MsbCentral says:

    I didn’t spam any of your forum posts. I never claimed you spammed anyone. I said I was using many techniques as used by the competitors

    I’ve never uploaded a Youtube video for SEO before – I just did it because other people were and I saw something funny about it.

    Go ahead and call me a spammer, but then call everyone who is a spammer one. You’re affiliated with this competition, you can’t be seen to single out people.

    You don’t have to share my opinion. Nobody asked you. But it’s not for you to decide, and you’ve been asked by V7N members to stop there too.

  23. Kae Verens says:

    Cormac, I’m very anti-spam myself, but the rules do not mention anything about ethics.

    I’ve stopped playing the game myself because I don’t have the time, resources or specialist knowledge to get to the top, but it seems to me that “spamming” is one tactic that just might work. Maybe next year’s competition (if there is one) will be more specific on that topic, but it’s not in the rules this year.

  24. Kae Verens says:

    speaking of tactics – it would be great if the top ‘x’ winners could be asked after the game finishes, what tricks did they use. That would make an interesting article.

  25. MSBCentral says:

    There should be like a blog for this and the winner gets to post to it for a year, then the following year the next winner.

  26. Louie says:

    @Kae – I don’t see that happening… 🙂
    You are asking for the “Italian Job” plan of action to be reveal to public … 😉

  27. Cormac says:

    @Kae – I’m going to do that. I started with two posts when I first created my entry but I haven’t had time to publish any posts since then as I have been busy. You can follow the activities here in the coming days/weeks.

  28. MSBCentral says:

    For the record, I’m very against spam myslef .. and won’t be using it commercially either. But when I saw the spam being created by the other competitors, I thought it would worth having a look.

  29. Dara says:

    Damien-can you clarify one point that effects the current rankings with less than 36 hours to run-will capital lettering or small lettering as in Geansai Gorm or geansai gorm be used as the determining factor? I think its very unusual to have 2 different results based on this under normal circumstances but as I see it now there is a slight but important difference.

  30. Dara says:

    Or will it be Geansai gorm-again this makes a difference as serps currently stand so just curious.

  31. […] at 15.00 the winner of Mulley’s SEO competition will be announced by Google! Whichever site is ranked by Google.ie for the term geansai gorm at […]

  32. […] must admit I was a little concerned with getting lambasted by Damien Mulley for messing around with his competition and was relieved when he left a comment on the blog. I […]

  33. […] to subscribe to my site using a feedreader or email. Thanks for visiting – Damien.The winner of that competition is, if we go to […]

  34. […] Damien’s SEO contest came to an end and google has been very nice to my entry mybluejumper.com . The basica rules of  […]

  35. […] it’s tail into 2009. December has been a great month for me, first there was the winning of Damiens competition, a trip to Charlotte, NC, a week long beach holiday in Jamaica, Christmas in Florida and back in […]

  36. Happy New Year everybody 🙂

    well, I’m too late to subscribe, but I’m curious to follow it up and see who’s going for it …

    I can’t help but to think that the very best SEO’rs have better things to do, but ok, that’s just me 🙂



  37. Atomic Web says:

    There is a competition for everything these days and why not I say. Did the best man win then???

  38. […] Mirror mirror on the wall, who’s the greatest SEO of them all? […]