Digital/Online Bootcamp for PR/Marketing companies

TechCrunch broke the news last week about certain members on charging to get your website/blog post to the front page of the website. I see nothing wrong with hiring a copywriter wise to the tricks of DIGG to get your website to the front page but not this way.

I seem to be talking to PR companies and PR people a lot and many of them are subscribed to the blog. Hi folks! I think most that sub to this blog realise that PR is changing and there’s going to be an online element to their work and they want to learn that that is.

I was thinking of putting together a free bootcamp for PR and Marketing companies that would cover the basic elements that companies should be aware of in 2008. Spend half a day at it. The companies that would go along would also be encouraged to share their thoughts and their own experiences. It needs to be interactive. I asked a few PR people for some areas and this is the list so far.

Some topics which might get covered are:

  • Current state of the web today
  • Web 2.0 and social media
  • SEO
  • Blogs, writing blogs, engaging with bloggers
  • Feed readers
  • Digg, Delicious, StumbleUpon
  • Social networks
  • Web/blog/social network monitoring
  • Wikipedia/Wikis
  • Podcasting

Any others? Any interest?

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10 Responses to “Digital/Online Bootcamp for PR/Marketing companies”

  1. Sinead Ryan says:

    Great idea. I’m there.

  2. Gordon says:

    Maybe add ‘Sending Emails’ to the list of topics to avoid the situations of mass CC’ing and spamming ?

  3. Marie Boran says:

    I was thinking the same thing Gordon – should PR people completely avoid mail shots and are newsletters dead?

    On a more selfish note, as a journalist I would love if PR firms had news feeds that I could subscribe to via RSS for ‘news’, ‘press’, ‘images’ etc. I often receive a press release via email a few hours after I’ve found the info online myself.

  4. Mike says:

    Great idea Damien. I’d be inteested in attending too

  5. Simon Fine says:

    Hi, I would be interested in attending, from a web developers persepective. We get enquiries in this area from the marketing arm of some of our clients regularly enough.

  6. Joy Redmond says:

    Sounds good, count me in.

  7. Darragh says:

    Great idea Damien. Could “professional” bloggers/copywriters attend to hear what the PR people have to say/ask as well?

  8. Robert says:

    Damien, I think this is a great idea. I would certainly be interested in attending and would love to contribute. Let me know if I can be of any help. I work with Bloom Advertising and would love to hear / talk about coherently taking brands into the Digital Space with regard to; Web 2.0 and social media, Blogs, writing blogs, engaging with bloggers, Feed readers etc…

  9. do you have to be a pr company? i woudl like to learn about it myself. then maybe i coudl properly evaluate a pr company or just do it oursleves.

  10. Richard says:

    When and where?

    Can I heckle from the crowd?