We’ve already seen a group of fans gettting together and buying a football club. Some of the UK clubs have been hugely innovative deriving more revenue from those that attend matches and making clubs more family friendly. I wonder though (and this goes back to the personal brand thing) about how long before soccer players demand a piece of their strip for their own use? Will the left sleeve be given to Ronaldo to sell his own sponsorship on when he moves clubs as a way of the club paying less for his transfer? How much is the space on his left shoulder worth? 10k a week? A million a year? Will we see kits starting to become like Formula 1 drivers?
For the ickle clubs it might be a nice way for the players who probably earn a comfortable but not fantastic living to make some money back with local businesses also sponsoring them. A local business might not be able to sponsor the strip, but an individual player, perhaps.
Have a good weekend.