Funny story. I once saw someone try to solicit a PR company by promising to slyly drop their product names into “conversations” on blogs, blog comments, twitter and some podcasts, in return for some free products or money. One would think that a PR company would all be for that kind of idea, getting their product details injected into conversations between thought leaders. Viral or whatever term they use now. A sneaky way of doing things. Natural conversations is where it’s at these days, right? The PR company told that person where to go instantly, citing their prefered use of traditional and transparent methods. There’s hope yet for these PR companies. Although there’s despair at some practioners in “new media”.