I’m subscribed via RSS to the Enterprise Ireland eBusiness Mailing list and there was a recent kerfuffle about ad campaigns and what to do and who to use. Seems some people took exception when people said let the experts run a campaign and don’t DIY.
Many people who know their stuff recommended Dave Davis and RedFly Marketing if you want to spend some lolly and run ads for whatever your campaign is. Now I’m on record as thinking ads, especially the Google ones are goddamned ugly and people who run them on personal blogs disrespect their readers but at the same time I do recognise there is a need for a company to run ad campaigns to get business. Nowadays it will be rather tough to rank highly for every area your business operates in, unless you are highly niche. Google will allow you to run DIY ads but just like you can build a staircase yourself it doesn’t mean you should. It seems the almost Dave Davis Fanboyism (I hope he reads this and blushes muhaha) irked some people who think what they do themselves can be just as good. Wake the fuck up. Unless you work in the Search Engine Marketing business on a daily basis, you will save money by outsourcing the work to crowds like Redfly for mid and large campaigns. Same goes for SEO. I know a little but I’d spend to earn if I had a commercial site and would bring in the Hearnster. (Aside: I was hearing ads on the radio all week for a bloke called Richard Hearns who lives some of the year in Dublin and some in thailand and who’s an artist and I was thinking, a secret life of an artist, the sly dog. But no. Diff Hearnster.)
Check out some of the comments here.
It is an insult to someone’s intelligence if people think that you need to be an expert to get the best from an AdSense campaign.
This discussion smacks of elitism and a fair amount of back slapping between different parties who seem to share vested interests.
Adsense and Adwords are not incredibly difficult once you take time to read the instructions.
Handbags at dawn, while brain checked into the cloakroom.
Now I have no affiliation with Dave though we have chatted now and then about search engine marketing but I have heard high praise from various quarters about his work. Google being Google and their lack of transparency and shit customer care and feedback means that it really does take a lot of dedication to know all the tricks and methods to maximise both search engine ranking and search engine marketing. I’d leave it to a pro.
This video has nothing to do with nothing.