At the recent Wicklow CEB talk that I gave, I covered how it was very important to optimise websites for Google and as a result all search engines. I outlined that all the important steps for riding high on Google tie in neatly to blogging and so I advocated blogging as being crucial for a business to blog, if they have the time of course.
A cheat sheet was sent out to those that attended and here’s a bit of what was in it, which the SEO guys will no doubt nitpick 🙂
When optimising for Google:
Page titles mean a lot
Links mean a lot
Google likes new
Blogs fit well into this
Pick a niche, become the authority.
Network â€“ IrishBlogs.ie, other bloggers in your niche.
Put your blog on your existing website.
Host the website in Ireland, if you want Irish traffic.
Regular posts â€“ 1 per week for a year.
Additionally, writing a blog is not writing some kind of diary, it is a form of story telling, a way of you communicating with potential customers and explaining to them what your company or business philosophy is.