I’ve been thinking a lot about how to get more and more people blogging and getting more companies using blogs and RSS/Atom/(whatever feed technology) and how to convert as many as possible into using this medium*. I suppose one should go with the easy wins first. Go with those most suited for blogging and encourage them. Let them be the first ones to dip their foot in the news rivers and tell the others the water is great.
Murphy’s Ice Cream are the perfect company for blogging. If someone is passionate about their job/work/product then a blog is a great outlet for conversing with the public. For them a blog is probably a natural extension of what they already do which is telling the public about their passions. Small companies would naturally do this more than larger ones. All levels in the Murphy’s probably work with the consumers on a regular basis. Could you say the same for larger companies? I couldn’t but from now on this will change.
Microsoft are probably the biggest company to encourage blogging. Look at how many people in there are blogging now. Look at the blogs for all the various products they make. Even supersecret Google are clenching less and working with their public more and I’m sure their products will be all the better for it and thank goodness because the most of their latest products are bland and many are just lame.
So, I’m going to start looking out for passionate people and passionate companies. My friend Stephen is a candidate for blogging. As is my friend Allan. Same definitely goes for the guy I get wine off of in Bubble Brothers, as I mentioned previously. How many people do we know who are passionate? Why not make a list and have our own tupperware conversion party every few months to try and convert them? The Cult of the Blog O’Sphere. Why am I thinking about that Simpsons episode where they converted Homer by going “ne ne ne ne ne LEA-DER”?
* I may have something to announce on this in the next month or two