The JNLR figures came out this week and as well as having the usual Radio listenership stuff they had other trends on Internet usage and gadget usage. I unfortunately don’t have access to the data (you have to pay for it) but was told by a few friends and journalists about it. The biggie was that 60% of people have never used email and that only 45% of people either at home or work have access to the Internet. 14% of people surveyed have DSL at home and 37% have regular Internet access. I’m waiting on clarifications on these figures especially the “never used email” bit. Anyone know TNS MRBI people who could clarify these figures?
Piaras briefed us about the last JNLRs which showed 14% of people had an mp3 player. The most recent figures state that 8% of adults have an iPod. That’s quite surprising to me. Very high.
The low usage of Internet reflects an IrelandOffline press release on the digital divide we sent out earlier this week which quoted ComReg figures showing only 37% of households go online and only 1/4 of them use broadband. The big issue with the figure apart from being low is that it hasn’t changed in two years.
I’m genuinely shocked at this email usage figure and the fact that when you add work and home net access the usage figure is only 45%. So much for knowledge economy, so much for the digital hub.
UPDATE: Sunday Times piece on this.