So IBM has met the year 2004 and is pushing for blogs. Not really a consolation for all those they are laying off in Dublin though. “Here’s the key to your blog and here’s your pink slip”.
The IBM blogging project is being run by Jim Finn, the former chief of communications at Oracle, and now number two in the corporate communications team at IBM. “We’ve got a lot of experts in their fields and we want to encourage them to become involved in blogging and online discussions,” Mr Finn told SiliconValleyWatcher.