8pm, Tuesday 17th Feb, Casting Couch, Fitzwilliam Sq, Dublin
I’m organising a pre-launch event where the above company will brief bloggers on the roll-out of their new product and an overview of how they intend to market it to the masses. This company has never worked with/interacted with bloggers before and they’d like the input from bloggers amd readers (that’s you!) you as to how best to engage with their customer base (in excess of 500,000). Your input will help shape how they interact with their customers and market to their customers in the future. Your feedback might directly change how a big Irish company works. Looks like Collision Course is making an impact!
All will be revealed on the night as to who they are and what they’re launching. You know, pre-launch, so it’s shush shush for now. This is certainly a new one and though there’s bias as I’m organising it, I’m genuinely impressed with the attitude of the people that are working on this, working very hard on this actually and who think online has to be in a marketing plan. If it works I’m sure other big companies might cop on to the idea that talking to the public is good for business.
There’ll also be some food and light refreshments at the event. Leave your name in the comments if you want to attend.
Photo owned by Hans van de Bruggen (cc)