Author Archive

15 minutes

Sunday, April 3rd, 2011

Jack in Media Contact asked me to do a workshop for the Media Contact Mash conference in May and asked me to figure out what I wanted to cover. He also wanted to try out something new and make me a “media sponsor”. New meedja/social meedja etc.

The idea being that I use my media channels (Blog, Twitter etc) to highlight the conference and my workshop and I get a return if anyone that follows the link above or here buys a ticket. Being honest, I like the idea but have always tried not to make any money from this blog apart from linking to my business site. I can’t bundle my share into a ticket sales reduction as then every media partner would be ignored if mine were cheaper so whatever is made from ticket sales kickbacks via those links, I’ll probably put it to non-Damien use. Maybe I’ll randomly post it to someone or something or do a KLF on it.

Anyways, I’d just written an article for the Cork Independent on things that can be done to websites/Facebook/Twitter that can improve so thought it might make an interesting talk. Going to cover 15 points, 15 minutes each. We’ll have a novelty clock perhaps. This is some of the blurb:

Perfect for those who want an overview of digital marketing. Perfect for those who only have fifteen minutes a week to work on digital marketing. Perfect for those with short attention spans. Perfect for those with short attention spans.

24 hour clock at greenwich observatory
Photo owned by dodsport (cc)

And the talk marks me not doing a public talk again. Until perhaps 2012 but maybe longer. We’ll see. It’ll be refreshing to go to a conference and not see Damien Mulley’s name somewhere. I’ll do a blog post on the takeaways from the workshop a bit afterwards too. This is the link that pays for my jelly bean addiction.

Fluffy Links – Tuesday March 29th 2011

Tuesday, March 29th, 2011

Yeah so Project X is now known as the Social Media Awards. Bits from Blog Awards and Web Awards with a few categories added too. As someone mentioned on Twitter, it’s not about having a Twitter or Facebook account but how you use them.

I’m giving a talk/tutorial on Twitter at the Cork lifelong learning festival. Blacknight are sponsoring. I won’t send live abuse to them so.

Mindfield. An International Festival of IdeasDublin April 29th – May 1st 2011

Barry Kenny from Irish Rail, heavy users of Twitter, is now head honcho for the year in the PR Institute and says social media is important. They need to do more than sell expensive social media courses in there alright.

By the way, this code will get you a chunk of change off the Mash Conference in May that I’m speaking at.

Nigel from Pims talks about his take on social media after using it in depth.

Comic Sans, the documentary. Hehe, ok so.

Chris from Doodle Creative got married recently. Thought he’d try his hand at doing the Thriller wedding dance. Jeremy from Doodle is there too. Fair play to them and the others for doing it. Do you take event bookings?

Fluffy Links – Monday March 28th 2011

Monday, March 28th, 2011

Damnit, this was meant to go out on Friday last.

Young Dylan Collins has a blog. (The lad from Jolt Online and Demonware) Watch him start a few fights and see if anyone tries to throw a drunken punch at him or something. A must read blog.

Love this infographic from Snarah about the final Irish Blog Awards.

Dublin Bus Live Times. Add it to your iPhone.

Mulley Comms Online Marketing plan.

Brighton Irish. Website for Irish in Brighton and around there.

So I’m giving a workshop at the Mash Conference (and my last public talk of 2011 I believe) and there should be a significant discount for those buying tickets if they use my code. Stay tuned.

Mud Run, Ireland’s dirtiest fun-run, is taking place on Saturday, 26th March at Moyvalley Hotel and Golf Resort, Co. Kildare.

The Unthanks – Lost

The 2011/12 Genesis Enterprise Programme

Sunday, March 13th, 2011

Been asked to blog about this and get word out to (mostly) Cork based folks.

The Genesis Enterprise Programme based on the CIT Campus is recruiting for new participants this year. The programme is well-established and is a nice way to drive you from a very new and innocent business to a professional one.

Blurb:

So what’s it all about? Genesis is a 12-month, full time, rapid incubation programme that provides a comprehensive range of supports to innovative start-ups to help them establish their business successfully in a planned and focused environment.

Some alumni of Genesis: Abtran, Crest Solutions, Cully & Sully, Comnitel/IBM, Eolas International, Ferfics, Radisen Diagnostics.

Consider applying.

And what they offer:

  • Management Development Training in strategy, finance, marketing, sales etc
  • An environment with other entrepreneurs at early stages of business development
  • Business address and office facilities
  • Experienced business mentor for each participant
  • Opportunity to access the staff and facilities of the Programme Partners
  • Access to CORD Funding, subject to Enterprise Ireland approval
  • Information on other sources of funding

Fluffy Links – Monday 7th March 2011

Monday, March 7th, 2011

Excellent: Set of interviews with Hitchcock and Truffaut.

Patrick The Story. Cork School of Music composer does a multimedia re-imagination of the story of St Patrick.

Hello new business: Green Owl Workshop “fun and quirky range of modern wedding invitations designed and printed in Ireland.”

Cork, Sat March 12th. Live audio/visual extravaganza featuring Solar Bears and Lionel Palun.

New service Consult.ie allows companies to list business tenders/contracts/projects.

Churnalism. Which dodgy news sites are “heavily inspired” by other media sites?

Liking the lineup of the Forbidden Fruit festival in Dublin.

Late to the party but these latest Auto Correct entries are great.

Neato. Not hidden but only open for a short while each week. The mostly unknown gallery in the National Gallery in London.

PJ Harvey – The words that maketh murder

You only have words, and you take actions to get your words heard

Saturday, March 5th, 2011

Tony Blair to Alastair Campbell, taken from Prelude to Power.
“We’re in opposition and when you’re the opposition leader there is not much you can do. You can’t make decisions that change people’s lives. You only have words, and you take actions to get your words heard. Your policies are words because you are not in a position to put them into practice. And while that is so, and while the media are the vehicle by which our words and communicated and analysed, we have to influence them as much as we can”

Fluffy Links – Wednesday February 23rd 2011

Wednesday, February 23rd, 2011

Dear Election, please feck off, sick of you at this stage.

Crackbird Addictive Chicken is JoBurger’s take on fried chicken. Popup restaurant in 19 Crane Lane, Templebar. Tweet “#tweetseats @crackBIRDdublin your name, reservation date & time and no. of people” If they have availability #tweetseats eat for free. Free!

In a silly move the Beeb removes websites to save money. So someone made an archive and torrented them.

Business World have released a traditional and online media monitoring service. Free trials too.

Preparing for your HPAT? A guide from Tosu.

An example of bad SEO and JC Penney is uncovered but the post by Vanessa Fox highlights legit techniques and tools you can use.

Nail on head. Sales people are crucial for any company. Run and designed by engineers generally means you’ll never release something.

Sufjan Stevens – Too Much (He plays Ireland soon)

Fluffy Links – February 14th 2011

Monday, February 14th, 2011

Rabbit in your headlight by UNKLE

Lot of Irish political parties into attack statements for the election.

I’m doing a workshop and giving a talk at the Mash Conference in May. It will also be my last public talk for 2011.

Measure It! is on March 2nd in Dublin.

Also, what digital skills do you want from marketing/pr interns?

WhoseView.ie now getting into the deals market. Good.

Data mapped and trended based on nominations at the 2010 Blog Awards. Interesting but skewed perhaps!

Congrats to Haydn Shaughnessy, now writing a blog for Forbes.

Another reason why Google is fecking up more these days.

Send anonymous hate messages powered by Fine Gael

Sunday, February 13th, 2011

Fine Gael has a Valentine’s app on their site that allows you to send a message to anyone’s email from anyone’s email without any kind of verification. You can then put some text into it which again is not checked. So RTÉ’s Newsdesk sent me an email. More genius from the social media muppets in there. See how it can be done with this email I got:

FineGaelDodgyEmails2011

Fine Gael wins election, Enda wins Taoiseach (according to Google)

Sunday, February 13th, 2011

Using the Google Keyword Tool that shows you search trends it seems that when it comes to searching for party names in Ireland Fine Gael romps home with Sinn Fein and Fianna Fail joint second, Labour Party and Green Party joint third. This data is a few weeks out of sync so will change again right before the election.

IrishElection2011PartySearches1

Of course if we use the more general Labour and Greens searches, this changes the table but that brings in everything from child birth searches to labour court type searches:

IrishElection2011PartySearches2

Leader searches:
Enda Kenny, then Gerry Adams, John Gormley and Eamon Gilmore at same level, then Micheal Martin.

IrishElection2011LeaderSearches1

What about Jedward? They kinda own searches:

IrishElection2011LeaderSearches2