Rigging the Christmas number 1 – Alexa, play Christmas songs

This reminds me of when Apple put a U2 album on everyone’s phone.

“Alexa, play Christmas songs”

Amazon put an Amazon exclusive song from Ellie Goulding on all their Christmas playlists. Those streams counted in the official charts plus it helped sales of 78,000 singles and it got to number 1. Loads more detail here. But that makes me think, could this be done again for everyone with a smart speaker?

Amazon rigs the music charts

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