It’s all about execution. What is your “Brand”?

Forbes interview with Matti Leshem. Some nice quotes worth sticking up here.

I thought Barry Diller hired me for my creativity where in fact he was interested in my ability to execute. Barry taught me everything I know about business and that your creativity is only as good as your ability to execute against it.

it’s causing people to pursue a career trying to work for themselves when they would be much happier just working for someone else.

The Protagonist credo is that brand is meaning. When you come in contact with a brand, an emotional shift takes place in the consumer and the person perceiving that brand immediately knows what it means to them. The brilliant thing about branding is it doesn’t have to mean the same thing to all people. When you see someone wearing a Nike logo or a Nike jacket, you immediately have an emotional and visceral connection of that brand because of the connection they have made on you over time. Building those connections with people is an incredibly difficult thing to do.

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