Digital Ad System tender from RTÉ
From the tender doc:
RTE.ie … over 130 million monthly page impressions and 4.5 million monthly unique browsers … In 2013, RTE served over 2.5 billion display ad impressions
Each ad serving technology must allows us to create and target ads, and define inventory ad units, without the need to select between web or mobile platforms. The ad serving technology should automatically determine which creative to serve depending on the device that makes the ad call, and the targeting selected at an order line level.
1.2.3 Targeting options
Must include the following:
* Ad Units & Placements
* Custom(usingkey-values)
* Geo & GPS
* Devices
* Connection
* Frequency capping, Labels
From the tender:
RTÉ is seeking to evolve the SAORVIEW platform to incorporate open internet IP connectivity, developing a DTT / open internet IP hybrid platform called SAORVIEW Connected. SAORVIEW Connected is a next generation of SAORVIEW and the intention is to offer SAORVIEW consumers with SAORVIEW Connected equipment access to online media players and linear services delivered over the top to complement the existing DTT services.
It is envisaged that SAORVIEW Connected will offer:
(i) A single user interface with a consistent design, look and feel providing access to the DTT and over the top delivered services
(ii) A backwards EPG providing easy click through access to catch-up content from media players