RTÉ tenders: Their ad system specs, Saorview goes all IP

Digital Ad System tender from RTÉ

From the tender doc:

RTE.ie … over 130 million monthly page impressions and 4.5 million monthly unique browsers … In 2013, RTE served over 2.5 billion display ad impressions

Each ad serving technology must allows us to create and target ads, and define inventory ad units, without the need to select between web or mobile platforms. The ad serving technology should automatically determine which creative to serve depending on the device that makes the ad call, and the targeting selected at an order line level.

1.2.3 Targeting options
Must include the following:
* Ad Units & Placements
* Custom(usingkey-values)
* Geo & GPS
* Devices
* Connection
* Frequency capping, Labels

Saorview Connected tender.

From the tender:

RTÉ is seeking to evolve the SAORVIEW platform to incorporate open internet IP connectivity, developing a DTT / open internet IP hybrid platform called SAORVIEW Connected. SAORVIEW Connected is a next generation of SAORVIEW and the intention is to offer SAORVIEW consumers with SAORVIEW Connected equipment access to online media players and linear services delivered over the top to complement the existing DTT services.

It is envisaged that SAORVIEW Connected will offer:
(i) A single user interface with a consistent design, look and feel providing access to the DTT and over the top delivered services
(ii) A backwards EPG providing easy click through access to catch-up content from media players

2500 people have subscribed to my website instead of coming back each day. You can subscribe to the site using a feedreader or email. I'm also on Twitter. My online marketing blog might also be worth a visit. Thanks for visiting - Damien.

Comments are closed.