Fluffy Links – Monday April 28th 2014

The Oreo dunk in the dark tweet? Yeah it’s been done. Flash mobs, yeah they’ve been done, “CompanyX Staff is Happy”, oh do fuck off. I like the sentiment of this post. Plan to be reactive to an undefined moment. If you plan for a known moment, everyone else will be doing that too. Being original is quite an original thing to be, in any form of marketing. Move on from a win, let the other weaker crowds copy that idea then and enwrap themselves in mediocrity.

RHCP lyrics, Kedis talking about a City being a friend, a confidant. Some cities are a deep part of the identity of people.

Friend-washing. Like the term. Via Mat, Terence Eden on brands getting chummy with you on social media. Do your fucking job and then stop, less of the “bants”.

The only reason companies engage in friend-washing is to make you feel guilty when you want to leave them for another supplier.

One day Social Media intro course in Charleville on May 7th.

Interesting list of acquisitions by Apple. They mostly fly under the radar as they’re never really big ones.

Want to do this. Kayaking from day into night in West Cork.

This is doing the rounds. Eat some yeast by-product to prevent yourself from getting too hammered. So where can I get alcohol dehydrogenases?

Nice Slideshare. The emerging global web.

Economies where close to 3 billion people have yet to use the web, but thanks to mobile–won’t have to wait much longer to discover it. This presentation will introduce you to fascinating and innovative services that are re-shaping the web to serve the consumers of tomorrow. Driven by mobile, the power of personal relationships, and the breakneck pace of globalisation, these services provide a glimpse into the business models, opportunities and challenges we will face, when growing a truly global web.

Got a .training domain. DigitalMarketing.training – Let’s see how the single page site it’s on does in Google searches in the next while.

Stripe and subtle animations on a shopping cart page. Love it.

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