I think you should write the rules, if you follow things in a formulaic manner you will wind up at best being the same as everyone else
Tim Cook – Inspirational Nuggets. Collaboration and lack of ego seems to be massively important to Apple.
Find me a provocative topic, and I’ll show you something you don’t have to spend a lot of marketing dollars to launch. People like to be provoked, and if you are provoking with information that is on the side of the angels, on the side of the consumer, the louder the industry reacts. And they just can’t win. It’s the greatest way to market, pick a fight with somebody who can’t win.
4. Look for what isn’t there. But should be.
5. Ideas make you stand out. Great ideas make you standalone.
15. ‘Standing still’ is just a nicer way of saying ‘going backwards’. Don’t stand still.
23 Laws of Creativity from David Hieatt.