Comments on: Newswalls and all that http://www.mulley.net/2010/06/05/newswalls-and-all-that/ Invisible people have invisible rights Tue, 31 Jan 2012 15:55:22 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Peter Tanham http://www.mulley.net/2010/06/05/newswalls-and-all-that/comment-page-1/#comment-922648 Peter Tanham Wed, 09 Jun 2010 00:41:41 +0000 http://www.mulley.net/?p=8314#comment-922648 You hit the nail on the head pointing out that people will pay for extra value, which seems to be a point that all these papers are missing. It's the same mentality that all these collapsing industries seem to have - they think in terms of what price they feel their product is worth, not what they think people are willing to pay. As soon as you start converting a portion of your readers into paying customers with "value add" then life becomes much more fun for papers - give away great quality news articles for free, attract readers, offer added value to convert a % into paying customers, repeat. (p.s. my own 2c on the topic, if you're interested http://petertanham.com/2009/11/murdochs-paywall) You hit the nail on the head pointing out that people will pay for extra value, which seems to be a point that all these papers are missing.

It’s the same mentality that all these collapsing industries seem to have – they think in terms of what price they feel their product is worth, not what they think people are willing to pay.

As soon as you start converting a portion of your readers into paying customers with “value add” then life becomes much more fun for papers – give away great quality news articles for free, attract readers, offer added value to convert a % into paying customers, repeat.

(p.s. my own 2c on the topic, if you’re interested http://petertanham.com/2009/11/murdochs-paywall)

]]> By: dahamsta http://www.mulley.net/2010/06/05/newswalls-and-all-that/comment-page-1/#comment-922617 dahamsta Sun, 06 Jun 2010 13:56:12 +0000 http://www.mulley.net/?p=8314#comment-922617 It's not just the recycled press releases, it's the identical syndicated content from the likes of AP, UPI, etc. When newspapers and radio stations in a country as small as Ireland think that they can take that and run with it locally too, you know you're in trouble. On the subject of historical access, NY Times did that and it doesn't seem to have worked, given that they eventually took the paywall down. That said, your spin on it could work. I always said that that would be a perfect way for the Phoenix to get online and make good money out of it. Finally, on cost per conversion, it sounds ideal but very granular reporting needs to be available, and major, major trust. I don't take commission based advertising on Foot.ie because I don't trust the betting companies that try to sell it to me. Would you? ;) adam It’s not just the recycled press releases, it’s the identical syndicated content from the likes of AP, UPI, etc. When newspapers and radio stations in a country as small as Ireland think that they can take that and run with it locally too, you know you’re in trouble.

On the subject of historical access, NY Times did that and it doesn’t seem to have worked, given that they eventually took the paywall down. That said, your spin on it could work. I always said that that would be a perfect way for the Phoenix to get online and make good money out of it.

Finally, on cost per conversion, it sounds ideal but very granular reporting needs to be available, and major, major trust. I don’t take commission based advertising on Foot.ie because I don’t trust the betting companies that try to sell it to me. Would you? ;)

adam

]]> By: Paul McAvinchey http://www.mulley.net/2010/06/05/newswalls-and-all-that/comment-page-1/#comment-922615 Paul McAvinchey Sun, 06 Jun 2010 12:19:32 +0000 http://www.mulley.net/?p=8314#comment-922615 Hey Damien, I gave a talk on similar topic at Bizcamp the other week, and you have encouraged me to put it up online here: http://www.yaboya.com/2010/06/creating-experiences-online-that-people-will-pay-for/ In order for media companies to create new business models, they must re-assess who exactly their customer is and what the problems are that they are solving. Traditionally, they have relied on the advertising model, an easy to comprehend system where targeted audiences (product) are sold to advertisers (customer). Now, to build other revenue streams, they must go back to the drawing board to identify a real problem that people are experiencing and then solve it for them. I suggest that they leverage their reach, brand and resources in order to do this and build from the bottom up a new batch of customers who are willing to pay for the services that they have created. One glaring thing to note is that there is a big difference between an audience and a customer. Anyway, good post! Enjoyed reading it. Hey Damien,

I gave a talk on similar topic at Bizcamp the other week, and you have encouraged me to put it up online here:

http://www.yaboya.com/2010/06/creating-experiences-online-that-people-will-pay-for/

In order for media companies to create new business models, they must re-assess who exactly their customer is and what the problems are that they are solving. Traditionally, they have relied on the advertising model, an easy to comprehend system where targeted audiences (product) are sold to advertisers (customer).

Now, to build other revenue streams, they must go back to the drawing board to identify a real problem that people are experiencing and then solve it for them. I suggest that they leverage their reach, brand and resources in order to do this and build from the bottom up a new batch of customers who are willing to pay for the services that they have created.

One glaring thing to note is that there is a big difference between an audience and a customer.

Anyway, good post! Enjoyed reading it.

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