Update: June 2012 – See here for more up to date courses on Social Media/Digital Marketing.
I’m doing a training course with PFH towards the end of April, €150 for the day, course max is 15. It’s fairly practical in nature. A few people have been on to me about doing a public course in Cork, so here you are. You better book it now! Email: firstname.lastname@example.org Or ring Catherine 021 230-3010 or Sally 021 230-3040
Outline for Social Media for Business
What is social media?
What are the current and upcoming trends in online marketing/social media
LinkedIn for business
The benefits of using LinkedIn for business
Making a LinkedIn profile that gets you and you business noticed
Seeking out leads and partners with LinkedIn
Building your reputation through sharing your expertise in LinkedIn Discussions
Facebook for business
Why is Facebook relevant to my business?
How businesses use Facebook to get custom and build reputation
Facebook Pages for business
Using Facebook’s analytics tools to better cater to your customers
Facebook Ads – Highly targeted inexpensive ads bring quality customers
Twitter for business
What is Twitter and why should a business use it?
How to interact on Twitter with consumers and other businesses
How adding value on Twitter creates strong word of mouth
Developing a social media/online marketing plan
How to figure out objectives in social media
How to measure your campaigns and see do they align with your objectives